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A great number of small businesses pop up every year and according to studies, many of these new enterprises thrive for quite some time. Seventy percent of them last for two years and 30 percent of them remain in operation for a decade. Business experts believe though that with the continuous growth of digital technology, these numbers can improve over time. In addition to technological advancements that help businesses operate, the creativity of new entrepreneurs can contribute as well. By using innovative methods to focus on delivering exceptional experience can boost sales, and at the same time, enhance “longevity potential.” Achieving Growth Potential by Using Logistics Services Some of the effective and innovative methods employed by new SMEs come about when entrepreneurs tap into the potential of logistics or freight companies. From looking into the service menu of these organizations, a variety of operational growth opportunities come to light. Therefore, if you are the owner of a small business, taking the time to study how you can benefit from linking your operations to a logistics or freight company is a must. This may be what can take your enterprise to the high level of success you are aiming for. To launch you on the right track of growing your business by using logistics or freight companies, here are four popular ways thriving businesses are using their services.
1. Providing own delivery service to link with freight services. A lot of small companies seek to offer their customers more convenience by creating a delivery service that they can attach directly to freight services. With this service, the customers no longer need to leave their home should they need to return a product because the company’s own delivery service would come to their door to pick up the product and replace it with something new. This is a popular service now offered by both big and small companies in Asia. In the US, a lot of small makeup companies (mostly owned by YouTube influencers) are following suit.
2. Create special promos for delivery especially during the peak months of consumerism. Businesses take advantage of freight companies seasonal discount shipping and lower freight rates to entice customers to shop for more items. Discounted shipping and delivery rates when paired with discounted prices of merchandise make for an attractive promo to boost sales. Not only that, small businesses are likewise known turn “new reach” into a promo. Servicing clients in never before reached locations is great for marketing. It can create buzz or excitement for a growing enterprise.
3. Providing additional value to customers who will use the delivery service. One way growing companies do this is by adding a special gift to customers who will choose to use the delivery service. Attaching freebies (such as small samples of body care products for a “to be shipped” wholesale purchase of skin vitamins) or a discount for future delivery services are just two options for added value. To make this strategy even more beneficial to the company, limiting such offer helps. Nothing works better than a “sense of urgency” to prompt consumers to buy more and immediately. In Japan though, there are small businesses that have taken a more creative route with their delivery service. With a large chunk of their clients being senior citizens, they have decided to throw in complimentary services such as a health check conducted by the delivery team. The delivery team then forwards the health check results to the community health office so it can check up on elderly community members. This strategy is serving small businesses well. It demonstrates social care and responsibility – business values that are uniquely Japanese.
4. Creating a VIP program with special delivery services as one of the benefits. This is another way enterprises enhance their relationship with customers. Loyal consumers are provided with much better rates for shipping, or at times, even free shipping. This is an excellent demonstration of how the business values frequent buyers and its commitment to locking in loyalty. Needless to say, your “small” operations can benefit from having a strong logistics strategy, so direct attention on how to maximize your relationship with a freight company. The possibilities are countless – you are only limited by your own creativity.
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