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Once you have developed a website or blog, identified the keyword phrase you want to rank well for, and implemented on-page optimization, the next step is to have a link-building plan. Start your link building by developing a comprehensive list of sites linking into the top few results for the keyword phrase you’re targeting. Systematically work through all those links and try to acquire links back to your site from each of them. Once your list has been exhausted, it’s time for a disciplined link-building programme which I have listed below:
Submit to high PR Web directories. Directory submissions are another great way to produce one-way links to your websites and blogs. Pace your submission, but don’t worry about being too aggressive. Even if you submit to say twenty-five to fifty directories in a given month, most will take time to post your link, if at all. There is only a small success rate unless paying for a directory listing. Therefore, feel free to submit to a number of directories during the course of a month. Over time it will appear as though you are receiving a good number of directory listing confirmations on a regular basis.
Do follow blog submissions. Each month, focus on making quality submissions to “do follow” blogs in your niche. If you are unable to find do follow blogs in your niche, focus on high PR blogs of any kind. By taking the time to read posts and make value-added comments in the proper way, you can drive quality links to your site. I recommend no more than ten to twenty quality blog posts in a given month. Assuming you have a list of ten quality blogs each month, making a couple of posts on each should be easy. This also keeps things manageable. With most blogs there is moderation. As a result, your comments may take some time to appear in life or may be rejected. Stay the course and you’ll find more and more of your comments being accepted.
Forum submissions. As discussed previously, forum submissions are a great resource for one-way links. Keep in mind that you may need to make a minimum of ten posts before you are allowed to display your signature including links back to your website. Begin to register and cultivate a number of forums that you can go back to on a monthly basis to add content and display your signature. I suggest anywhere around twenty forum posts per month. The reason is that forum posting, much like blog posting, takes time. If you’re aggressive you could certainly use forum posting much more. I’d shoot for around fifty posts in a month. This is definitely one of those tasks I’d consider outsourcing once you’ve established yourself on some targeted forums for your niche.
Social Media Links. Social media is an important resource for communicating with others and posting links to your websites and blogs. Facebook, LinkedIn, Twitter, and the like, are common social media sites that you should be registered for and be posting on a regular basis. Include a link to your site in actual social media posts each month. The links in your profile are what matter most, but additional links on your “Wall” and in your “Tweets” can build link equity.
Social Bookmarking. The concept of bookmarking is very powerful and one I’ve come to rely on for creating and managing inbound links across public websites. There are so many social bookmarking sites that you can do about twenty-five social bookmarks per month for a year and never hit the same site twice. In the social bookmarking section I mentioned some resources for helping with your social bookmarking. Choose a strategy and post to social bookmarking sites on a monthly basis. I recommend not only bookmarking your homepage URL but top-level pages too. This is seen as less “spammy” and gives you many more pages to work with, avoiding duplicate bookmarks. Always use your keywords in the bookmarking link.
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