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50 Reasons Why Your Website May Be Penalized by Google

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50 reasons why your website may be penalized by GoogleGoogle is continually modifying and revising the way it indexes the content.While it publishes clues about its algorithm updates, it rarely clarifies all the reasons for the changes. Repairing things can be difficult.

  • 1. Buy links Some swear that it does not happen, but the actual evidence is mixed. Buying links could certainly be seen as an attempt to manipulate PageRank, and that is where the controversy lies. If you have been buying broken links (and many of them), your actions could have reached it.
  • 2. Excessive reciprocal links. The exchange of links was once an innocent marketing tactic until it began to be abused. If you have been exchanging many links with clients, it could be seen as an attempt at manipulation.
  • 3. Duplicate content Let’s hope this is obvious: any duplicate content on your site makes it less useful in Google’s view, and that could result in a penalty. Make sure your content is unique and well written; use tools like Copyscape and CopyGator too.
  • 4. Excessive use of H1 tags. The correct structuring of the content helps with SEO. The H1 tag helps Google know what the page is about. Exorbitant H1 labels could be viewed as an endeavour to blow up Google’s list with keywords.
  • 5. 404 internal. Google wants to know that you attend to its content and eliminates any errors or problems. If you are delivering 404s within your website, it is a sure sign that your users are not getting the information they request.
  • 6. Links to sites in another language. That seems unfair, right? You have a legitimate link from a client in another country, but technically it counts against you. Well, Google’s reasoning is sensible: users tend to prefer a language, so linking them to sites in another language is not useful for them.
  • 7. Keyword stuffed content There are all kinds of weird and wonderful “rules” about the density of keywords in the content. The precision is that none of these rules is proven, and a very high keyword density is a flag of poorly written content. If Google detects a surprisingly high number of keywords on a page, you can penalize it, rightly or wrongly.
  • 8. Links at the bottom of the page. Some web designers use footnotes as a navigation aid; some try to manipulate PageRank using the footer as a place to pass link juice in a non-natural way. There is a brief discussion about this in Moz.
  • 9. Data missing from the sitemap. Google uses the XML sitemap to analyse the structure of your site and learn how it is put together. Make sure your XML sitemap is available and up to date, and then send it to your Google Webmaster Tools account.
  • 10. Hidden links All links on your site must be visible and useful to users. Everything that is hidden is considered suspicious. Never link the same colour as the background of a page or button, even if you have an innocent motive.
  • 11. Broken external links. If you do not keep the links updated, Google will assume that you do not care about the user experience and will be happy to send visitors to several 404 error pages. Check the links periodically and extract the duffs.
  • 12. Scraped content Sometimes website administrators extract content from other sites to group our pages. Often, this is done with good purposes, and it can be an innocent mistake. But Google sees this as a meaningless duplication. Replace it with your original content alternately.
  • 13. Hidden content Less ethical optimization tactics include disguising the text on a page to manipulate the theme or weighting the keywords. This is a big no-no.
  • 14. Overlay of anchor text. Once upon a time, SEO experts worked on linking certain keywords to reinforce their authority. Since the Penguin 2012 update, the excessive use of anchor text links is strongly discouraged. Change your forced and unnatural keyword links to honest links written in real English.
  • 15. Despising hreflang. Neglecting what now? ‘hreflang’ is designed to notify Google that it has intentionally published duplicate content for different languages or locations. The jury asks if it helps, but using it cannot hurt in the meantime. 16. Website wait timeout or down. When a website falls, everyone gets upset: the visitor, the webmaster and the search engine. If Google can not find your site, I would prefer to de-index it instead of continuing to send visitors to a dead end.
  • 17. Keyword domains While domain names are not as risky in themselves, domain names with keywords might be. Consider the question of the anchor text link: if we repeatedly link with that domain, Google could see it as an anchor text manipulation. If you use an exact match domain, make sure it contains a lot of content. Otherwise, Google will assume that you are trying to trick people into clicking.
  • 18. Leased links Some experts still believe that leased links are valid and useful for SEO. They pay for them monthly and change them from time to time. However, we would consider them paid links, like most of these Quora experts.
  • 19. Using blog networks As far as Google is concerned, any network is a sign of possible SERP manipulation. Most blog networks either closed or gave users the ability to remove all these inbound links. You also should.
  • 20. Affiliated links all over the place. Google does not necessarily oppose affiliate websites, but a large number of affiliate links is a warning sign that the content may not be up to the task. Although it is possible to hide affiliate links with redirects, Google is sensible with this tactic, so do not trust it.
  • 21. Links throughout the site. We all need to link pages together, but Google constantly scans those links in search of unnatural patterns. A classic example is a web developer’s credit in the footer. Not only nofollow: eliminate them completely.
  • 22. Excessive use of meta keywords Meta keywords have been a subject of debate for some time. They are too easy to manipulate. Be sure not to use more than five per page.
  • 23. Slow speeds If your site is slow to load, your users will feel frustrated. Many, many factors affect the hosting speeds, so this is a very difficult problem to evaluate and solve. Use a caching or CDN add-on immediately. You could also move your site to a data center closer to your most common visitors: that’s a bit more complicated.
  • 24. Spinned content Spinning is a stolen content. You could contaminate it with hot water if the Google penalty does not reach you first. Did you buy some super cheap items? Sometimes, the ‘writer’ spins the content, so you may not even know it. If the price was too good to be true, it is a sign that you may have bought spun items.
  • 25. Spam comments Most comment systems have an automatic spam detection system, but some comments still do. Be aware of the comments you are receiving. Also, do not allow spam to accumulate; If you do not have time to moderate it, change the comment completely.
  • 26. Black Hat SEO tips. If you publish information about SERP manipulation using black hat methods, expect them to penalize you.
  • 27. Pirated content If your site has been hacked, Google will quickly remove it from the SERP. Act quickly to contain hacking attempts and restore sites from the backup if the worst happens.
  • 28. Rapid link construction It is natural to want your new site to be quickly classified. Do not exaggerate Many of the similar links that point to the same place are a sign of automation. Do not artificially hit the speed of your link: make gradual changes over time.
  • 29. Spam reports Google has published an online form for reporting spam sites . It is probable that your site has been sent as a potential source of spam, either genuinely or maliciously.
  • 30. Forum link. We have all used forums full of signature links. Sometimes there are so common, it can be difficult to locate the real publications. If you add a forum link, use good natural linking techniques and consider doing a nofollow as well.
  • 31. Hide your sponsors. Having a sponsor is not bad. Many sites would not exist without them. Do not try to hide your sponsors, but follow the rules: nofollow sponsor links and make sure that the Google newsbot does not track the pages where those links are located.
  • 32. Defects of Robots.txt. The robots.txt file should be used to tell search engines how to deal with your site. While there are valid reasons to exclude pages from the robots.txt file, do so sparingly: extreme blocking could be the cause of your penalty.
  • 33. Links to suspicious sites. Never associate with a website that is doing something ethical or legally dubious. Pirated, pornographic and malware sites should be avoided. Also, try to remove links to other sites that have been penalised in the past, thinking you know it.
  • 34. Pages of destiny Companies sometimes try to use several home pages to improve their position in SERPs. Some organisations also try to improve their position by building many one-page websites optimised for a single keyword and then directing users to another site. Google considers that these kinds of things are bad practices .
  • 35. Over-optimization. Google does not like to see too much of something good. A penalty for excess optimization usually means that you have gone a step too far in your attempt to obtain SEO obsessively for everyone else in your industry. Refresh it and publish some natural content before your row suffers.
  • 36. Advertorials. The controversy surrounding advertising content was perhaps the best-known of the debates leading up to Penguin 2. An advertisement is basically a content page filled with paid links, and often these pages were used for aggressive manipulation of the results of search. The most famous example was Interflora: read about your penalty here .
  • 37. Too many outbound links When linking to another site, keep it natural. A lot of links is a sign that you are exchanging links with people for the mutual benefit of SEO.
  • 38. Redirection If you received a fine on your site, using a 301 redirect could transfer the penalty to a new location. Also, the penalty could be prolonged if you remove the redirect later. To be sure, do not do it.
  • 39. Error Codes In addition to the obvious 404 error, there are a number of others that Google really hates to see. 302 (moved temporarily) is not ideal; if you really must redirect something, use 301. Also, if you see 500 errors, treat the root cause as soon as possible. Find invisible errors with this WebConfs HTTP header verification tool .
  • 40. Duplicate metadata Some blogging tools and CMS platforms make it very easy to create duplicate metadata by accident. While metadata is not the cause of a penalty in itself, it may be a sign of a duplicate content problem on your site. In any case, it is undesirable; try to deal with that
  • 41. Malicious Backlinks Your site NEVER deserves this penalty, but it is something you should know. If you are very unlucky, an unethical competitor may try to push your site down the SERPs by getting your penalty. The most common situation is a malicious backlink campaign.
  • 42. Specific keywords Google is waging a war against some of the keywords that appear most frequently on spam sites. ‘Payday Loans’ is the best example of a keyword that has already been selected, although some people believe that it could do more. If you operate legitimately in an industry plagued with spam, expect to get caught in the crossfire.
  • 43. Contraband links Do not be stealthy and put links in the script files. Google is much better at analyzing lines and selecting strange links that should not be there.
  • 44. Poor mobile websites. Google can usually detect a valid link between your mobile site and your website. If it is poorly designed, it may not. Make sure that the mobile site is sent to a device where the user agent is configured as mobile. Matt Cutts also suggests using a separate subdomain.
  • 45. Few outgoing links Google wants to see content that references other content of a similar standard. If you do not share the love, it might seem like an attempt to attract traffic unnaturally.
  • 46. The domain has a bad reputation. You may have innocently purchased a domain with an incorrect history, and that could cause problems when you try to build a new Website around you. Unfortunately, this is often a dead-end street; It may be better to reduce your losses and buy another domain instead of throwing more money at the problem.
  • 47. Theft of content Even if you do not steal content, someone else could steal yours. This is problematic, since deleting the content could involve submitting multiple DMCA removal notifications or searching court sites. If you are penalized for this, try to ask Google to remove the stolen content .
  • 48. Prominent ads Advertising is fine when treated as a secondary concern. Ads should never dominate the content of the page or play second violin to an article or blog.
  • 49. Using a content farm During the two years since Panda was introduced in stages, it was considered bad quality to buy content from a ‘farm’ (defined as “shallow content or low quality” sites). If your content is little researched, not very detailed or exists mainly to fill the page, use a professional to rewrite it.
  • 50. Beware of quick solutions. Do not use anyone who claims to have a magical and infallible technique that will help your site reach the top of the SERP. The only way to classify well is to lay the foundations with time.In some examples, it is better to leave a site instead of fighting a Google penalty: if your domain has deteriorated, there is little you can do. But most sanctions can be fixed with a little effort, some hard work and an ethical approach to rebuilding your site.

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50 reasons why your website may be penalized by Google. (2018, September 16). GradesFixer. Retrieved January 13, 2021, from https://gradesfixer.com/free-essay-examples/50-reasons-why-your-website-may-be-penalized-by-google/
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50 reasons why your website may be penalized by Google [Internet]. GradesFixer. 2018 Sept 16 [cited 2021 Jan 13]. Available from: https://gradesfixer.com/free-essay-examples/50-reasons-why-your-website-may-be-penalized-by-google/
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