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As IKEA is an international brand, it would be a bit easy to attract the targeted customer’s eyes. As we know, clients are those persons who are the regular customers of a brand. Before launching IKEA in Bangladesh, we also decided some action plan for converting our regular customers to supporters. It is very important to convert a client to a supporter so that we can generate our loyal customers who will buy everything we can produce. Loyal customers are an asset for any brand/company. They mainly help a brand to generate profit. For converting clients to supporters, we can give them some special offers, rewards & great service. The action plan that we will follow for our brand IKEA for converting clients to supporters is given below:
We can convert our clients to supporters according to the factors which have mentioned above. Firstly, it is very important to generate the clients. Brand awareness can help us to generate clients. We have to create strong brand awareness so that people will come and show interest on our products. After identifying our clients if we follow our action plan properly and keep our service & product quality as we promised, we can able to convert our clients to supporters.
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