This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Advertising Like a Very Important Part of Society

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

People have different emotional reactions to a product being advertised and how its advertised. Commercials typically contain background music and attractive and bright colors to draw in customers. Music in commercials unless they are jingles have no words to prevent interference with memories. Rhythm is used to provide a beat for the message.

To understand the ‘jingle-brand’ association, people in a study were played the three adverts with musical accompaniment. The results showed that people learned and quickly memorised the first piece of music they heard, and that this was the one that most considered to be the best option for the advertisement and the brand. “Being simultaneously exposed to a specific jingle and a brand very quickly creates an associative link in the consumer’s memory between the jingle and the brand,” adds Hartmann. Style of music also affects people’s impression of the brand, for example if its fast and upbeat the customer will remember a happy connotation of the brand. “A brand may be affected by a specific jingle from the very first moment at which it is associated with it. This makes the jingle is, to a large extent, (along with its associated memories and emotions), the thing that makes a brand identifiable in the mind of the buyer,” the study concludes.

Emotional themes of songs can help consumers remember ad’s. The study did on psychologist on lyrics have shown repeatedly about the power of melody in advertising. There needs to be a clear fit between an ad’s soundtrack and the message of the product it is intended to promote. Studies Show that the right song or musical soundtrack in an ad can; increase attention, making an ad more likely to be noticed, viewed, and understood. Customers can have more enjoyment and more of a emotional response if they understand and can remember a commercials. The brain encodes emotional memories deeper than other memories. This means ads with more suitable music are more likely to be remembered The use of music in advertising was developed in the 1920s by FMCG advertisers. They pioneered linking brand names to musical and dramatic themes.

The first 30 years of post-war advertising all over the world featured jingles, specially composed songs, and musical stings, as the cost of licensing original music in copyright was illegal. Copyright free classical music was increasingly used. Coca-Cola started the use of original music in advertising. By the late 1980s, when licensing costs started to decrease, the use of contemporary music increased.

Advertisers use jingles to promote a product so that people will remember the product. Jingles started being used on the radio in the 1920’s but are still used modernly. Some popular jingles are; mcdonalds jingle Ba da ba ba ba I’m lovin it, another popular jungle is subways 5 dollar footlong, is an earworm that gets stuck in most people’s heads F-R-E-E that spells free, credit report. com pays me. Simple tunes with words guarantee that the customer will remember the advertisement. A good ad campaign involves repetition so that the consumer will associate the product with the company.

infoRemember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism-free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Advertising Like a Very Important Part of Society. (2019, February 27). GradesFixer. Retrieved August 6, 2021, from
“Advertising Like a Very Important Part of Society.” GradesFixer, 27 Feb. 2019,
Advertising Like a Very Important Part of Society. [online]. Available at: <> [Accessed 6 Aug. 2021].
Advertising Like a Very Important Part of Society [Internet]. GradesFixer. 2019 Feb 27 [cited 2021 Aug 6]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery