An Overview O The 1982 Tylenol Cyanide Calamity: [Essay Example], 631 words GradesFixer

Haven't found the right essay?

Get an expert to write your essay!


Professional writers and researchers


Sources and citation are provided


3 hour delivery

This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

An Overview O The 1982 Tylenol Cyanide Calamity

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

The Tylenol Cyanide Crisis, 1982

In 1982, a horrible string of events happened that should have resulted in a total collapse of the Tylenol brand, owned by Johnson and Johnson. Early one morning, a young girl awoke with what appeared to be a cold. After being sent back to bed with a simple dose of Tylenol, she died an hour later on her bathroom floor. That same morning, a man with chest pained died a sudden death just an hour after taking a tylenol capsule. When the grieving wife took a dose as she tried to understand what had happened to her husband, she died within the same 48 hours. These deaths, as well as a few others, were due to an acute potassium cyanide poisoning, which was laced in the medication. The deaths were a terrible tragedy, but Tylenol managed to escape a respected brand, thanks to the wonderful PR moves the company made following the event.

First and foremost, recognize that this terrible incident took 7 lives, all from different bottles in one midwestern region. Still, recognizing that this string of poisonings would strike fear into the hearts of millions, Tylenol made a bold and costly move to retract 31 million bottles of the extra-strength medicine. This move alone cost the company 100 million dollars in production, as the medicine obviously went unused after the fact. Now, a large corporation can take a hit of 100 million dollars, but there are so many cases where they simply ignore the idea of taking such a loss. Ford, for example, back in the days of the Pinto, opted to keep their major malfunction a secret, to avoid the costs of recalling all of the sold vehicles. In the end, the lawsuits they paid for exploding gas tanks cost about as much as they would have paid for a recall. J&J learned a thing or two, apparently, and made the move to put security first. “Seven deaths in Chicago made for a 100 million dollar nationwide recall…” (PSU) Doesn’t that paint a caring image?

Of course, people were drastically concerned with the medication even after this recall. So, what move did Tylenol have to come up with to reinstill the same trust they had before? Well, think about how all medicine is distributed today. Or at least, nearly all of it. Did you guess tamper-proof containers? Because in Winter of 1982, Johnson and Johnson’s reintroduction of Tylenol added a tamper-proof lid to their bottles. To encourage an early influx of sales, they even distributed a massive amount of $2.50 dollar coupons for the medicine.

Now, assuming all of these steps would convince a customer to return to that brand, how else does the public absorb all this information? What’s the best way for them to keep up with such an infamous ordeal? Simply put, that responsibility lies in the media backlash. No matter how well you respond to a situation, how the media relays it makes a world of difference. Considering these moves put the company in significant debt, and they contracted several agencies to investigate the poisonings in Chicago, the media took the story very well. The subsequent portrayals of Tylenol’s brand were in a very positive and empathetic light, making it clear that this was a murderer’s plot, not a major error on the side of Johnson and Johnson. “Their socially responsible actions were met with great praise,” Pennsylvania State University reported, and it was recognized nationwide. For once in a long while, the company’s response almost did it more good than harm, because it chose to protect its customers before its own skin. Not to mention, they cooperated with the media themselves, not making any enemies or aggressively avoiding coverage of the panic-worthy issue.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2019). An Overview O The 1982 Tylenol Cyanide Calamity. Retrived from
GradesFixer. "An Overview O The 1982 Tylenol Cyanide Calamity." GradesFixer, 12 Mar. 2019,
GradesFixer, 2019. An Overview O The 1982 Tylenol Cyanide Calamity. [online] Available at: <> [Accessed 9 August 2020].
GradesFixer. An Overview O The 1982 Tylenol Cyanide Calamity [Internet]. GradesFixer; 2019 [cited 2019 March 12]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you



    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer uses cookies. By continuing we’ll assume you board with our cookie policy.