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Every day, we encounter advertisements that attempt to capture attentions in one way or another. According to Shank and Lyberger (2014), most marketers tasked to advertise are not psychologists, but they employ different psychology strategies to influence consumer behavior. Rosenthal (2017) asserts that marketers use emotional tricks to their advantage in marketing. Emotional and psychological appeals are more attractive to consumers of a product than features used in advertisements. In a society where advertisers are competing, creativity should be adopted. However, advertisers who keep things simple and original are bound to succeed. Push Doctor advertisement is aimed at attracting patients to visit a UK GP doctor by a push of a button.
Advertisements do not give comprehensive information on what the advertiser provides. The advertisement gives a preview of the advertiser’s products or services. It gives assurance of fast services. The credibility of this advertisement is achieved by the advertiser when he says that the services offered do not need you to wait, the services are fast. All services offered by a doctor should be confidential, and the advert asserts that the consultation is kept confidential. Moreover, the advert is likely to convince people since it not only offers its services to the sick but also to those who wish to improve any aspect of their health. This is likely to be a genuine doctor (Push, 2017).
Credible advertisements have clear information that informs the consumers of the exact services being offered. Push doctor advertisement just gives assurance of fast and reliable services without mentioning the exact health services. Different people suffers from various illness, and it would be a waste of time to visit a doctor only to be referred to another one since the Push doctor cannot offer the services needed by a particular patient. It looks unrealistic to promise that the services are offered six minutes at the push of a button, and yet the truth is that one has to book an appointment. Booking of appointments contradicts the advertisement in the sense that you only book the time that has not been booked, and emergency situations are unlikely to be attended to.
Limited data problem is one of the limitations that may affect the inferences made from this advert. It refers to a situation where one makes conclusions by the limited information available. One key word in the advert may capture the attention of a patient; for instance, by reading that the Push doctor can listen to questions related to personal health, one may decide to give it a try without finding out more information about the Push doctor. On the other hand, one may assume that the doctor is a fake one since the advert does not talk about any specific problem that the Push doctor handles. Thus, limitation of personal experience determines the conclusions made by doctors.
The Push advertisement can either be considered credible or incredible depending on the perspective at which it is looked at. Looking at it from a psychological point, the advert is credible since it has the ability to capture the attention of the consumers.
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