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Video ratings are another metric that demonstrate direct viewer feedback. They are displayed at the bottom right hand corner of videos along with video views. Here, we can see the number of likes or dislikes the video has received over time. For an in-depth view of these ratings, one needs to click on the bar graph. This helps compare likes, dislikes, comments and favourites of the video from its publication.
Along with the total number of views of ones’ video, ratings can help to determine what video content is liked or disliked by one’s audience. Ratings feedback is often a better indication of engagement as compared to just views, as ratings require more action from one’s audience than simply watching one’s content. Feedback in the form of likes or dislikes can help our search rankings, as YouTube takes these factors into account when deciding our videos’ rank in the search results.
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