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The other day, I was with a friend from Austria. We got together and thought to get some drinks down the road. After a few bottles and we were done, he tried to make a POS payment but was kindly informed that he couldn’t because of insufficient fund. This guy I know is doing great financially. He was one of those few who stock with bitcoin during its rise. Problem was he obviously had most of his assets in crypto forms. After we were told that he couldn’t make payment and no possible way to pay with BTC or ETH, he turned to me and said “I’m tired of being rich online, I want to be really rich”. I cheered him up with a joke and paid instead but the reality of the situation did get me thinking. Why hasn’t crypto currency gained traction in real world business transactions and e-commerce as we dreamt it would? Why are there limited options for online purchases and e-commerce payments even on major stores?
Araw is a platform built on the ethereum blockchain that provide solutions to all payments and e-commerce needs. It basically covers it all. From Araw card, to web payment API, speed, secure Araw mobile wallet, Araw is the one stop platform to give customers and businesses an easy and intuitive access to use their cryptocurrency assets in every transaction. That’s not all, imagine a system where businesses and online stores can unbiasedly reward customers for making purchases from them, increasing rewards based on frequency thus building a network of loyal customers over time. Araw unified Reward System has it covered.
Basically, to many people cryptocurrency is still an abstract concept, meant for only those who have “extra cash to spare”. To others especially in 3rd world countries, its simply online scam. For older people, it’s not even a topic for discussion. If they can’t hold money in their hands physically or with an ATM card, it’s not money to them.
Araw has also discovered a problem with the current reward structure for loyal customers of businesses. Reward systems are usually worthless or not able to meet a significant amount of befitting customers so as not to run short on business profit. This leaves a lot of space for competitors with inferior products in some cases to sway loyal customers away with rewards. After a point, they too run out of gas with the intricacies of this system and loose the customers to fresh competitors.
Araw is coming out with a range of tools to solve every on and off-line business needs, both from the customer and business perspectives. It plans to close every gap between cryptocurrency and e-commerce.
Unified Reward System: Customers receive rewards for every purchase made in form of Araw tokens. This would give the customers a sense of appreciation and they are able to use accumulated tokens to make purchases. Also, Araw tokens can be accepted by any business that use the platform, thus removing the limitations of loyalty points being used in businesses today which are useful in just one place.
Araw Card: A touch and pay card, makes it easy for customers to make both on and off-line transactions with Araw tokens accumulated from previous purchase rewards.
Araw Wallet: The Araw wallet creates a secure store where tokens are kept to be used for business transactions and can seamlessly be exchanged for its bitcoin, ethereum or fiat currency equivalents through the mobile app.
The Araw Open API: The Araw open API is an intuitive way with which businesses and online e-commerce stores are able to create portals through which they can accept payments using Araw tokens.
The Araw mobile app: Araw is coming out with a great app, where customers can access their wallets with the click of a button. It provides a secure and fast means to make payments, transfers, convert to BTC or ETH, and fiat currencies.
In summary, Araw has got it covered. The Crypto ecosystem would be part of our daily lives as visa cards and banks, less the transaction fees coupled with the fact that as more people use the token, its value increases, increasing purchasing power and customer satisfaction.
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