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Part 1: The selected film is “His Royal Highness”. It is an Australian musical film released in 1932. The film is actually the first ever Australian musical film. Film stirring is George Wallace. Before presenting the film bibliography, I will start with its plot. George Wallace is a stage who had a crush on Molly. He was unconsciously knocked and dreamt that he is the current King of Betonia. He scandalized the court when he gambled with footmen and when he taught his prime minister how to roller skate. He also uncovered a conspiracy aided by Yoiben and Torano. Wallace seized to be the king when the rightful heir to the thrown was discovered. He woke up from the dream and found out that Molly had interest in someone else. Presentation to the Public in the Press Pike A. and Cooper R. 1998. Australian Film 1900-1977. A guide to Future Film Production, Melbourne: Oxford University Press, p 159 For public to know about the film, the press held interviews with film participants and recorded these interviews in newspapers and magazines. So the film was mainly presented to the public through press adverts. Also, the public learnt about the film through radio adverts. The public also learnt about the film from other people due to the popularity the film had gained. In addition, there was a live performance of the film; the play was simply done in front of camera amid public observation. Precisely, the film was presented to the public through newspaper adverts, radio adverts, live performance and referrals from other people. Trades Everyones. 1934. Counting the Cash in Australian Films. P 19-20.
The film was released in Australia in 1st October by Regent theatre Brisbane. The film did solid business when several theaters that claimed it set records for post office. The film also made sales to Universal in England; it was screened widely here with 700 respectable theatrical bookings initially as compared to an average UK feature of 1000 or so. However, in Sydney, the film only ran for a couple of weeks in its Regent initial outing, and the producer decided to reduce next film for Wallace. So the film was sold in Australia, specifically in Sydney and Melbourne. It also made universal sales; for instance, it was sold in United States, England and other nations. In 1930s, the film generally had a great reception across Australia and it traded effectively across the country. Reception The west Australian. 1933. His royal Highness. National Library of Australia. Perth 25. Page 3. Retrieved on 5th October 2013 via National Library of Australia. There were some unenthusiastic reviews made on the film but despite these reviews it was indeed a popular success at the box office that launched George Wallace as a film star. Thring sold the film to Britain along with “the Sentimental Bloke” (1932) and Diggers (1931) and some shorts for $100, 000. Of all these sales, “His Royal Highness” was the most popular film in Britain.
The film was screened highly in Britain; it is reported that it was screened in over 1000 cinemas. The English trade papers reviewed it positively. The English trade papers had been critical on “our selection”, meaning that it did not have more positive reviews as compared to “His Royal Highness”. The film enjoyed more popularity at the box office. More success in its reception was realized after the second World War when Pat Hanna obtained rights of distributing it alongside other Effttee films. In addition, the film also had a positive and a great reception in United States. The number of sales made can be reflected back on its reception across different countries. In general, the film was received positively as compared to other films at the time; it was locally and internationally received well. How the stars were sold Wallace G. (1935). The face of comedy. The Australian Women’s Weekly. Retrieved on 8th August 2012 via National Library of Australia. There are a variety of ways in which the stars were sold. Firstly, the stars were sold through live performances in exhibitions mainly in Melbourne, Athenaeum Hall and Collins Street. These stars were mostly sold by commercial firms on road shows, radio and newspaper adverts. Public knew the stars through their active participation in various commercial activities, and roles that they played in various films. In the period between 1930-1940, fashion sold films and the stars; what the stars wore is what marketed them together with their films. The costumes gave them the needed publicity and these costumes were well covered by fan magazines in their articles and photographs.
As much as there were other ways in which the stars were sold out, they were majorly sold through magazine articles and photography, whichever way, they were sold out and made popular to the public. In general, the efforts made by the stars sold them out to the outside world. Impact of initial release National Library of Australia. 1932. Musical Talkie (Final Edition). Perth retrieved on 8th August 2012. The Sydney Morning Herald. 1932. New Films. As earlier stated, the film “His Royal Highness” was the first ever Australian Musical film. Being the first musical film, it gave rise to other musical films in Australia; it simply ushered in other musical films. Also, the film promoted sale of other films, these were Effttee films. Meaning that its release was a great benefit for other films that were not being majorly sold. The film also enhanced reception of other films that were done subsequently by George Wallace; Wallace was liked across many countries because of the film “His Royal Highness ”. The successful reception of this film give rise to other stars and artists; stars like Wallace seemingly encouraged or lured other artists in the film industry and this greatly shaped Australian film industry. The film promoted love for films; people started fancying films to a big extent. They attended exhibitions and other related events.
Part 2: Outline of the Research Proposal
This section presents the research proposal based on the sources that I have compiled. The research will however rely on other additional sources apart from those outline in the previous section. These sources will aid me to develop my research from the start to the end. Firstly, they will enable me identify a research need within a guidance context. Under this section, they will enable me plan my research project about the film. Starting with the introduction, the sources will get me started. For instance, they will help me decide on the focus, develop research questions, choose research strategy, select methods, collect data and carry out its analysis. They will be source of information for this research because they have sufficient information from experts who have written texts in them and this can really save my time and effort in the long run. The sources will also enable me to come up with good objectives for the research. The very first stage to conduct a research successfully is to identify a research that is much realistic and achievable which is relevant to my area of profession or study, then undertaking project’s initial planning. Upon doing this, sources will enable me to gather and select information which is appropriate the wide area of my interest. Upon gathering information, these sources will enable me to synthesize it appropriately so as to identify the research need.
Most importantly, the sources will enable me select an appropriate research topic. For instance, from the review of these resources, I will be able to know the area or topic that needs more research so that when I carry out my research it will be relevant and appropriate to the field. In addition, these sources will be very relevant in providing background information for the research. I believe that they have sufficient information that can help in analyzing films prior 1933 in general. Precisely, without these sources, research cannot be completed. they will be the backbone on which the entire research can be build.
The general information about the research will be provided by the book The west Australian. 1933. His royal Highness. National Library of Australia. Perth 25. Page 3. Retrieved on 5th October 2013 via National Library of Australia. The book is written specifically about the film “His Royal Highness”. Other sources will supplement this book in the research.
These sources can however have their own limitations. For instance, there are less sources published prior 1940 that can provide sufficient and relevant information for the research. Most sources published during this period cannot also be accessed easily. Therefore, these sources cannot work independently and so, they need support from other recent resources with needed information so as to provide a substantial research.
The sources may not be able to provide answers on the question of exhibition; for instance, it there is no sufficient information on the presentation of the film to the public in the press. So to get such information, one has to consult other recent sources. Moreover, these sources have proved unreliable when it comes to providing information on have stars were sold out. Apart from these identified constraints, there is much said about trades of films during this period. But there is sufficient information about the reception of the film and its impacts. Therefore, as much as these sources may not have sufficient information to aid in the research, the information available can be used to develop and in depth analysis of films during this period.
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