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Cafe De Temple

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Cafe De Temple is a unique local bar or coffee house that delivers a sociable, effective environment where people can meet. Cafe De Temple is not your distinctive bar where people go to meet other peoples. Cafe De Temple has a distinctive facility recognized as the structure conversation system that is equally effective for letting peoples meet each other and deliver them with valuable vision into the other individual through reflective talks. The structured system delivers an environment that lowers embarrassments and raises confidence allowing peoples to meet other peoples and achieve vision into their nature by way of thoughtful discourse. Meeting people is one of the largest hurdles 20-45year old singles face. Cafe De Temple offers this group with an effective key to this problem.

Competitiveness in the industry comes in many forms, most importantly the company that decides to develop business and market research in the enterprise. There are well-known management consultants such as Binayak Kunkel and Ram Shahi. These companies are generally accepted naturally. In addition, they often struggle with a weak structure that does not give the most experienced person a client’s project. Other competitors are Restaurants, Bars, and Club. The benefits of Café De Temple is that it provides a friendly environment which helps singles to gather and spend a quality time and helps them to elaborate themselves with others. Cafe De Temple is registered as a Limited Liability Corporation in the state of Kathmandu. Virat Poudel owns 59% of the company as well as his brother Dhoni Poudel holds minority stakes in Cafe De Temple.

Company analysis:

Overview:

The Cafe De Temple is an advanced bar & coffee house with a focus on markets in Basantapur Area. Our customers sort from a small class to high-class people. We empower our customers to assist maximum quality, delightful hot and cold beverages, mainly through single-serving capsule methods and state of the art machines. Our wide-ranging products and service variety also includes Immediate Beverages Systems, Coffee Beans To Cup Brewing and Filter Coffee Solutions. You find all for excellent coffee and other beverages at The Cafe De Temple. From a worth cappuccino producer for a 5persons office to expert turnkey setups for coffee shops. We also sell and rent our machines. We also deliver technical facilities to conserve the maximum unique quality principles and to be familiar with our clients. Cafe De Temple is registered as a Limited Liability Corporation in the state of Kathmandu. Virat Poudel owns 59% of the company as well as his brother Dhoni Poudel holds minority stakes in Cafe De Temple.

Mission

Cafe De Temple mission is to deliver a community bar/coffee shop where single people can come across. We occur to attract and sustain customers. Our aim is to exceed the beliefs of our customers.

Objectives

  1. 1. Sales of $60,000 in the year and $ million by 5 years.
  2. 2. Gross Margin higher than 70%
  3. 3. Net incomes remain more than 9% of sales through of 5 years.

Situation Analysis:

Cafe De Temple has just started the business, and marketing is must to its achievement and upcoming profitability. The bar delivers an environment for people to hang out in a relaxed. Availability of person meeting environment is formed. The basic market need is the place where singles can come across new similar peoples. Cafe De Temple uses a cultured conversation structure to boost and ease singles meeting each other.

Market Overview:

Cafe De Temple have a good knowledge of the market and has a great deal about the mutual attributes of the valued and loyal customers. Cafe De Temple will influence this info to better recognize who is served, their specific wants, and how the Café can be better to connect with them. In the present context, the worldwide bar/restaurant market touched $23 million dollars. Alcohol sales are predicted to grow by 10% for the upcoming years. This growth can be recognized by several factors. The first factor is Nepal’s faith in alcohol for socialization. This influence is intuitive as alcohol breaks down social embarrassments.

Another feature is the trend to eat and drink outdoors. This occurs as a new trend in Nepalese people. They have started to work more hours throughout the week. Eating and drinking out is an accessibility that many are eager to pay for. It also delivers interaction with new people. Macro Environment The emerging of new technology has become a driving force in our market. The Internet is changing the high-tech market overnight. Even though producers are dealing with distributors in small markets. Today distributors are very worried about our pricing and marketing through the internet. Manufacturers on hand need local allies loyal, well-distributed and add value. On the other hand, they cannot claim to provide a defensive market.

SWOT Analysis

The SWOT analysis captures significant strengths and weaknesses inside the company and defines the opportunities and threats fronting the Cafe.

Strengths

  • Solid relations with 3rd party merchants.
  • Outstanding staffs who are extremely qualified and customer focused.
  • The organized conversation system.
    • Weaknesses

      • The Cafe limited brand equity.
      • The struggle to repeatedly have present and new talks subjects.
      • An imperfect marketing budget to growth brand responsiveness.
      • Opportunities

        • A rising market with an important proportion of the of the target marketplace still ignorant of the Cafe.
        • Increasing sales opportunities as persons become aware of the benefits of the structured conversation system.
        • The skill to minor mutable prices through effectiveness advantages.

        Threats

        • Competition from locals.
        • Competition from other sources of singles seminar occasions.
        • A crash in the economy which will reduce optional expenditure.

        Marketing Strategy: Cafe De Temple strategy will be constructed on shared Cafe’s value to the targeted sections. This will be done by a diversity of procedures.

        The first technique will be strategically positioned advertisements. One residence that will be used for advertisements in The Himalayan Times, TGIF magazines that specifies all of the entertainment in Nepal. This will be the chief source of ads because the demographics of their circulation are fairly similar to Cafe De Temple demographics. Another source of marketing will be prepared with strategic connections with corporations that have alike customer demographics. The strategic relationship will be equally advantageous where both organizations will progress reflectiveness for each other. The other method of promotions will be using “grassroots” techniques where customers will be given vouchers for their mates to try Cafe De Temple for the first time. The voucher will be a financial encouragement for the beginner to try Café De Temple. The voucher also has the additional power of a recommendation from a mate.

        Objectives

        • Improve brand awareness.
        • Grow growth in sales and a decrease in marketing expenditures.
        • Grow consciousness of the structured conversation method measured by customers coming to the Café exclusively for gathering people.
        • A double-digit progress degree for upcoming future days.
        • Diminish the variable costs by productivity gains.
        • Increase profitability within the first year.

        Marketing Mix:

        Café De Temple’s marketing mix is included of these following methods for pricing, distribution, advertising and promotion, and customer service.

        Pricing:

        We need to make sure our service is affordable. Our position, as well as our finances, require high costs. The pricing structure is created in the normal industry follows. We will focus on real goals and spend one day a day for the whole work.

        Distribution:

        Place or distribution is an important part of the definition of the product mix. All services and goods will be circulated from Café De Temple’s trade space.

        Advertising and promotion:

        The most fruitful advertising will be with ‘THE HIMALAYAN TIMES’. Moreover, strategic relations will be established with similar companies as well as the use of a grassroots promotion method. Social media such as Facebook, YouTube, Instagram etc. will be used to promote the Café and is considered to be more effective.

        Customer service:

        Obsessive customer consideration is the main mantra. The Cafe’s philosophy is to do all that needs to be done to influence the customer. While this could decrease short-term incomes but will toughen long-term income.

        Actions Program:

        The first 2 months will be used to fix the bodily position, hire staffs, begin vendor dealings and obtain a liquor license. The 3rd month will be the grand introductory. Business during the 2nd month will be justifiably slow as a stable customer base takes a while to form. By month 4 it is calculated that sales will increasingly grow.

        Marketing expenses are accounted to stay fairly stable throughout the year. There will be a primary ramp up of expenditure to produce visibility. After this ramp up promotion will be justly reliable in the future. Financials This unit will deal a financial outline of the Café De Temple as it relates to the marketing actions. Implementation: The given milestones classify key marketing programs. It is significant to complete each one on time and on budget. Control: Our Marketing Department is managed by Binayak Kunkel as a full-time professional who is liable for all partners in a group but does not have a specific partner. We need the Marketing Department to sustain our professional loyalty beyond our specific partners by maintaining our marketing goals and marketing practices that fit our strategies. Binayak Kunkel has 2 full-time staffs, one of which is responsible for running the Café’s website, and the other is a staff manager that helps transport to manage everything. Contingency Plan: The most likely change in marketing is a significant increase in traffic congestion and the importance of web marketing as well as one to one marketing. We will closely monitor the development of the website and, if necessary, increase the focus on the website.

        In Conclusion, Café De Temple is not in a very secure financial position. Enhancements in every area of the company are required if the company is in the first illustration, to endure and then grow. The important areas of improvement are the liquidity of the company and the quantity and quality of working capital, productivity, and financial stability. Management must address these areas instantaneously if the company is to overwhelmed its present poor record. Understanding Consumers preferences and demand is key to the growth of the business. Pricing and quality are the important factors, thus a good pricing should be done at the price of the service as well as the product that the café delivers which will help to maintain brand loyalty from the customer.

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