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Communication contact plays an important role in the internal and external management of the organization. Communication cooperation internally can encourage ” processes, strategies, activities, policies and programs” to be developed which enforce information and communication systems. This will have an effect on external relations which is considered to be rather important.
Furthermore, establishing good communications at the beginning of the business between the employees, will provide the business with a positive reputation in the industry towards its rivalries and competitors in the market. Therefore, this could be constructed though the use of effective training programs and measurement systems.
Focusing on the internal aspect of communications, will allow external networks to trust the business by having the right perspective on the processes which may occur. This is due to the fact that communication is vital to sustain, especially when partnering with another company; whether its through merging or just joining a particular project.
Therefore, the ability of associating with the right businesses is relevant in order to keep the company more innovative; as networks allow for ” an effective transfer of information” In addition, by gaining connections through networks; it can provide employee’s, managers or owners to develop personal networks that can benefit oneself in the long term whether its towards a new entrepreneurial business plan, a project or even an incident that may occur within the business.
Business relations with a small organization differs from the regular as it is a mix of both formal and informal management. However, this depends on the internal management and more specifically the owners/managers own personal preferences. Even though this style of management is seen to be less flexible, it is more beneficial towards expanding in size and profitability.
Many believe that with owners/managers, having both a formal and informal approach operations will occur more efficiently; resulting with a better positive outcome causing growth, an increase in profitability and a positive reputation between other competitors in the market, which is what every small business intends to achieve. In addition, small business control more than half of the market but many are seen to fail due to poor planning and inefficient external business relations.
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