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July 1995- online book store, website to sell books online launched, he focused on low, price, vast selection and convenience with unlimited inventory and low fixed cost. Competing with local booksellers and Barnes & Noble. Later on expanded into movies, music, electronics and general merchandise. 2000- allowed 3rd party to use its platform and sell its products, so as to increase its conversion rate, no intermediators, increase in variety and range, revenue from sellers also. Further by learning from sellers most selling product, they can replicate it and have more access to customer data. Also, they started packing and distribution system inside the warehouse of suppliers like P&G and Kimberly Clark. 2002- Company launched Amazon Web Service(AWS), cloud computing service which is also at low cost and need basis, Bezos continuously investing in AWS. Even if you invest in bad market, later on when market boom you will get more capitalization on assets that’s what jeff get revenues in 20162005- Amazon launched Prime, free 2-day shipping for $79 annual subscription fee2006- Amazon launched unbox (Video on Demand), which allows consumer to instantly stream videos on laptop and tablets. 2007- launch of Amazon Kindle, they use razor blade strategy in this. Priced lower than iPad, they can shop down digital books and movies from amazon store. 2011- Partnership with Warner Brothers, launched Amazon studios to produce original content, featured films and videos, so that they can differentiate their product among others.
Later on licensing agreement with Viacom to bring TV shows. Launched own advertising network, serves with target adds to target customers. 2012- acquired UpNext, 3D mapping company, also entered in wholesale market and distribution with Amazon Supply which offered products for business clients. Easy to use, low price, 24/7 delivery and convenience is its best features,2013- Amazon instant videos offered a large section of movies and TV shows to consumers, competing with Netflix and Apple. 2014- amazon started with prime Music, ad-free for prime subscribers. Despite of hike in price membership grew 53% in 2014. Amazon paid HBO over $200 million to make select shows available on Prime instant video, it also acquired twitch for $1 billion, live streaming games site. Amazon launched a fire phone, its features are 3D like images and a firefly object, from which you can purchase the products from Amazon with this they want to boost their sales and they also felt that future of e commerce is mobile commerce, but it failed miserably because amazon is not a mobile manufacturing company and do not fulfil the other uses. Then they launched echo, voice activated virtual assistant, who answers the question and one can place order with this. Introduced dash replenishment services that enabled connected device to place order automatically to place order which are running short, also launched dash button, place in their home to order from different 18 brands and different categories of consumer goods. 2015- U. S Federal aviation shows the green signal to begin outdoor testing of drones to deliver products, also announced new home services i. e. plumbering, electrical, day care and other services. Consumers can preplan their packages according to prices. 2016- Amazon inspire came, where one can get free lesson plans, worksheets and technical material for teachers. They want every teacher to upgrade their skills with zero training.
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