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Coorporate Strategies

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A company having a combination of 2 Corporate strategies. Answer The name of the company taken here is Flipkart. Mission Of Flipkart : ‘Providing a delightful customer experience’ Vision Of Flipkart : ‘To become AMAZON of India’ Flipkart wants to be earth’s most centric company and it wants to build a place where people can come to find and discover anything they might want to buy online.


Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal. Flipkart has propelled its own item extend under the name “DigiFlip” with items including tablets, USB streak drives, and PC sacks. The authors already worked for, and left to make their new organization consolidated in October 2007 as Flipkart Online Services Pvt. Ltd.. Flipkart began by offering books on the web and advanced purchasing books online in India. Flipkart now utilizes more than 33,000 individuals.

About The Company Back in 2007, when Flipkart was launched, Indian e-commerce industry was taking its beginner steps. Sachin Bansal and Binny Bansal , who were working for had an idea to start an e-commerce company in India. One can easily call that a risky move. In a country where people have various tastes and preferences, an ecommerce start-up will always have enormous challenges. In India, people often prefer to shop in person and buy goods they see and like. Today, thanks to Flipkart, e-commerce has become one of the fastest growing sectors in India. Flipkart started pitching books in the first place. It soon extended and started offering a wide assortment of merchandise. Enhancing appropriate from the begin, Flipkart has been home to few of the striking highlights of Indian web based business. Flipkart was the first to execute the well known ‘Money down’ office, which each web based shopping site in India offers as a choice today.

In the initial couple of years of its reality, Flipkart raised supports through investment subsidizing. As the organization developed in stature, additionally financing arrived. Flipkart reimbursed the financial specialists’ confidence with breathtaking exhibitions a seemingly endless amount of time. In the budgetary year 2008-09, Flipkart had made deals to the tune of 40 million Indian rupees. This soon expanded to 200 million Indian rupees the next year. Flipkart focuses to hit the one billion check by2015. Passing by their regularly expanding ubiquity, it doesn’t appear like a fantastical idea.

Back at the time when Flipkart was launched, any e-commerce company faced two major difficulties. One was the problem of online payment gateways. Not many people preferred online payment and the gateways were not easy to set up. Flipkart tackled this problem by introducing cash on delivery and payment by card on delivery in addition to others. The second problem was the entire supply chain system.

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