Disney Mickey Mouse Unisex Watch

This article analyses the strategic branding decision and positioning of Mercedes-Benz. A well positioned brand for any fine engineered product is likely to receive positive sales response while the bad ones just the opposite. Brand Management Concept by (Keller K. , 2008), highlights that [...]

Mercedes Benz is a well known brand name company that originated in German and it’s specialized in producing automobiles, buses, coaches, and trucks and is a division of its parent company, Daimler AG. Mercedes as a brand is equivalent with quality and elegance, and also it consider as one of the [...]

The brand we have been assigned as part of this Marketing project is “Sprite”. “Sprite” is a colourless, caffeine free, lemon and lime flavoured soft drink made by The Coca-Cola Company. It was first developed in Germany in 1959 and was then released in United States in 1961 and was the main [...]

The case questions the compensation policies and practices of Nordstrom, which are linked with its cultre of high-touch customer-service. Nordstrom was publicly lambasted by labor unions and the news media for its practices, which led to employees allegedly underreporting actual work hours in the [...]

Rene Clausen is an American Composer and the conductor of the Concordia Choir in Moorhead, Minnesota since 1986. He is also the professor of music at Concordia. Before he was a world-renowned composer and conductor. He was born in 1953 and raised in California and graduated from Wilton Senior [...]

One of the most genius ways people are influenced to purchase an item or service is the common everyday magazine advertisement. The advertisements we glance at in a magazine do their job very well, and that is because they are designed to appeal to our psychological senses. They also target [...]

In the case study presented, a design team was given the challenge to completely redesign the classic shopping cart in just 5 days. The team is part of IDEO, a product design firm based in Palo Alto, California. During the video, we are presented the company’s strategy, in which the process is the [...]

The earliest form of exchange was known as barter. Modern marketing began in the early 1990s. In the twentieth century, the marketing process progress through three distinct eras – production, sales, and marketing. In the 1920s, firms operated under the premise that production was a [...]

Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high [...]