This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Effective Email Marketing Ideas

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay. We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

Email marketing has remained popular, especially for small companies, startups and entrepreneurs. Since email marketing campaigns can be low and nearly no-cost-business-promotion opportunities, they are budget-friendly options for almost any corporation. Below are just some of the more effective email marketing ideas that companies and organizations may use to stimulate product and service sales expansion.

Blending Email and Social Media Marketing

  1. In the marketing arena, social media has become a force of nature. It makes perfect sense, then, to blend email with social websites for even stronger results. Networks such as YouTube, Facebook, Twitter and LinkedIn allow for numerous opportunities to engage prospects and clients. One way to capitalize on this feature would be to integrate email marketing campaigns by including social media network icons in every marketing email.
  2. Invite all email recipients to follow or join your social media networks with offers of information and other incentives. On the social media networks, encourage followers to subscribe to take advantage of sales deals. Also, offer e-newsletters, books and other useful information that is targeted to special advertising segments.

The greater the prospect and customer engagement level with the organization, the greater your chance to engage new, potential customers while keeping existing clientele. Additionally, loyal customers are one of the best resources for your company, as they continue to purchase from you and spread the word to others.

  1. Focus-email-marketing ideas which have the potential to go viral. Recipients of advertising emails are more likely to forward a good deal or useful or engaging information to friends, business partners and others they know.

Take advantage of this advertising opportunity by finely crafting email messages to include information to which target markets are likely to react favourably. Find out what matters most to the target market by reviewing competition websites and product and support forums, blogs and comments.

Create emails containing competitions, useful tips, videos and exclusive deals and coupons. Encourage recipients to share information with the people they know by including special incentive options to forward messages to friends.

  1. Email testing is another effective way to determine which strategies are working and which need adjusting. For example, by sending two unique emails against each other and monitoring the outcomes for the highest open rates, click-throughs and sales. The secret is to change just one thing in every test email at one time. All of the other aspects must remain the same for the test to be true.

For example, when seeking to increase the open rates, test the subject lines between two emails. In this example, only the subject line in the two emails would differ. The first week, an email with a single subject line would be sent out to the target group, followed the next week with another email to the same group with a unique subject line. Then compare the open rates between each email to see which generated the best results.

Promoting any kind or size of company using email is a powerful tool to reach your prospects and clients for many different purposes. Email marketing ideas can go far beyond simply sending a textual message to an email list. Continuing to draw inspiration from new strategies with present and engaging content is the best way to capitalize on ways to connect with prospects and existing clients for higher conversions.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Effective Email Marketing Ideas. (2019, May 14). GradesFixer. Retrieved January 28, 2022, from
“Effective Email Marketing Ideas.” GradesFixer, 14 May 2019,
Effective Email Marketing Ideas. [online]. Available at: <> [Accessed 28 Jan. 2022].
Effective Email Marketing Ideas [Internet]. GradesFixer. 2019 May 14 [cited 2022 Jan 28]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery