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When we are going to start a new business we should concern about social sector to identify situation which is in the society. We need to consider how positive feedback on our business in our targeted country. According to social experiments in Australia, there are some lot of positive points to launch our tea business. Specially there is a superb trend of herbal tea consumption in Australia. We have to concern about some social factors which are effecting to the business. Some of them are:
People in every country are referring certain traditions and observances. Some of them are linked with trends. The lifestyle of people is also varied. Some people are having busy lifestyle. Some are having relaxed lifestyle. The major fact is their job. Attitudes, knowledge levels, and concern level of health are depend on certain age groups. Adults are perfect with knowledge. They also tend to think more about their own health, and this is less among young people.
And any countries are having a specific culture. Therefore, it is compulsory to look at these issues in order to start a new business. A business cannot be initiated through a uniform policy throughout the world. We should also consider the language when design the brand name and doing the marketing campaign.
An essential social cultural influence on a business is from time to time changing customer preferences. The changing needs of customers must be identified to build and maintain a business and according to them, quality, creativity and innovation must be developed.
The strategy of brand building and popularizing the business is marketing. Marketing is a strategy for accessing current buyers and to link with potential buyers. It plays an important role in promoting our business in a competitive market.
In the globalized world, the impact of social cultural factors in a country must be understood and made to make effective decisions.
There is a great demand for high quality products in Asian, North American and European countries. Among them, Australians are willing to buy healthy products also. As well as they willing to pay more to purchase healthy products.
There are 22 million people in Australia. Among this, 89.6% of the population is at urban.
Population of main urban cities in Australia as following:
Gold Coast 533,659
Population according to age groups in Australia is as following:
Under 5: 6.3%
6 to 14: 12.6%
16 to 24: 13.6%
25 to 69: 57.9%
Over 70: 9.7%
Over 80: 3.9%
Among young people under the age of 24, the tea consumption is low. And there is a high demand for healthy herbal tea and black tea between the ages of 25-69.
Therefore, the high demand of tea among the age group with the highest population density in Australia has a direct impact on the success of our business.
There are much of Sri Lankans and Indians are living in Melbourne and Sydney which are the major cities of Australia. They are the prime customers of purchasing tea which are exported from Sri Lanka. A large number of them were living in these cities in Australia, This was a major reason for our business to be established in Melbourne.
In Australia, the use of liquor and artificial beverages is very low compared to the western countries. Beverages made from natural ingredients have a great deal of Australian demand. And they do not use synthetic medicine for minor diseases. Therefore, it is preferable for the Australians to refer to products such as Kottamelli, Iramusu, Samahan, Ranavara and Belimel which are produced from natural raw materials for minor diseases.
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