Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior: Essay Example, 1218 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior

Print Download now

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

Advertisements

Advertisement is a part of everyday life. It is seen and heard all around the world at all times. Also it comes to us in many different forms. Advertisements can be seen in magazines and newspapers and on billboards and television. They can be heard on the radio or television. Sometimes ads may be deceitful, but they are not always illegitimate or deceptive. If every person took the time to think about the advertisements that they see or hear he or she would be able to distinguish whether and ad is legitimate or not.

This ad for Nicole nail lacquer is very colorful. It catches the eye. Pictured in the ad are twelve different bottles of nail polish. The picture is taken very close to the bottles so a person can see the details printed on the labels of the nail polish bottles. On these labels it reads, Lacquer Pour Les Ongles (polish for nails) on the first line. Under the first line in bold letters is Nicole, the products name. Next, the label reads Colors with a conscience. The last thing that is said on the label is .5 FL. OZ-15ml. At the top of the ad inn large bold print letters it says, because on prom night, your dress shouldnt get all the attention. Underneath the bottles of nail polish are the brand name, Nicole and the logo, which is colors with a conscience. This is written in purple ink. Below the logo it says Nicoles Spring Mania Collection. The last words on the article read, each bottle of Nicole Nail Lacquer helps support: Rock the Vote, Starbright Foundation, American Oceans Campaign, Gildas Club.

As I searched through numerous magazines, I came across this ad for nail polish. I stopped to read and said to myself that I would have to try this nail polish. This advertisement obviously is targeting the female consumer, and more specifically, high school females. Prom is a very important thing to most high school girls; therefore, this ad is very suitable for the type of audience that is targeted. The values that are expressed do not get too in depth. That is, the values conveyed are not of too much importance to some people. Some values expressed include looking good, getting attention, and the variety of color which is offered. These are not values of all people, but may be important to the targeted audience. The values of looking good and getting attention are stated clearly in print with the first sentence of the ad, because on prom night your dress shouldnt get all the attention. If this person who is wearing this nail polish is getting attention, obviously she looks good. The variety of color offered is expressed through the picture of the different bottles of nail polish.

I see a hint of wordplay used in the advertisement. It occurs at the bottom of the advertisement when it says, Each bottle of Nicole Nail Lacquer sold helps support: Rock the Vote, Starbright Foundation, American Oceans Campaign, Gildas Club. There are questions that could be asked about this statement. These questions could include how much are these organizations actually helped, or what are the organizations. This statement is also an example of pathos. People who are supporters of these organizations would be inclined to buy this product to support their ideas or beliefs. One cannot trust a company until he or she knows the facts.

In its first year of business the goal of the Nicole nail lacquer live was to donate on million dollars to charity. Nicole nail lacquer line was to donate one million dollars to charity. Nicole has chosen the organizations that it supports with the regard of the young women who purchase the product. George Schaeffer, Nicoles father and president of the Nicole Corporation states, They want to feel that their ideas and their efforts can have an impact on a society that doesnt always play fair. I find this statement to be well thought out and true to reality. Mr. Schaeffers statement allows people to realize that the company does have insight into the reality of being a young woman. (The Inspiration)

The organizations that Nicole promotes include The Starbright Foundation, Rock the Vote, American Oceans Campaign (AOC), and Gildas Club. The Starbright Foundation is a one of a kind establishment, which helps hospitalized children and their families. The staff of Starbright includes medical and psychological professionals who work to better a childs emotional well being. (Colors with a Conscience) Co-chairmen of the Starbright Foundation include director Steven Speilberg and General Norman Schwarzkorf. (Colors with a Conscience) Rock the Vote is a campaign geared toward getting young voters to the polls. During the 1992 presidential election Rock the Vote put on a campaign called Get Out the Vote. (Colors with a Conscience) This campaign led to the first increase in youth participation since the law changed in 1972 to give 18-21 year olds the right to vote. (Colors with a Conscience) Rock the Vote also helped to pass the Motor Voter Bill. This bill did such things as enabling future voters to register at drivers license agencies and other governmental offices. (Colors with a Conscience) This was a big step for younger voters, it gave them the motivation to go out and vote. Rock the Vote is endorsed by a long list of celebrities, including Pearl Jam, Aerosmith, Madonna, and L.L. Cool J. (Colors with a Conscience) The American Oceans Campaign (AOC) helps to protect the liveliness of oceans and coastal areas aroundConscience) This was a big step for younger voters, it gave them the motivation to go out and vote. Rock the Vote is endorsed by a loonscience) The American Oceans Campaign (AOC) helps to protect the liveliness of oceans and coastal areas aroundConscience) This was a big step for younger voters, it gave them the motivation to go out and vote. Rock the Vote is endorsed by a lonscience) The American Oceans Campaign (AOC) helps to protect the liveliness of oceans and coastal areas aroundConscienc!

This was a big step for younger voters, it gave them the motivation to go out and vote. Rock the Vote is endorsed by a lohe world today. All people have different interests and different organizations, which they support. The Nicole Corporation has chosen to support a variety of organizations that work to change the world in a variety of ways. The organizations may not directly effect the consumer of the product, but eventually they may need help from one of these organizations, or they will someday be effected by the organization.

As a whole I think this ad is very good. It seems to be well thought out. It does a fine job of capturing the attention of the audience. Female teenagers would be very tempted to purchase this product. This advertisement conveys, to female teenagers, ideas or values that float through their heads everyday. The Nicole nail Lacquer Company is a reliable agency that works to help good, legitimate organizations. George Schaeffer states, Weve chosen the Colors with a Conscience organizations with great care, making sure that at least 80% of each groups revenue goes directly into providing actual programs and services, while no more than 20% is used for administrative expenses.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2019, January, 03) Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior. Retrived April 23, 2019, from https://gradesfixer.com/free-essay-examples/evaluation-of-promotional-material-for-nicole-nail-lacquer-and-its-influence-on-consumer-behavior/
"Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior." GradesFixer, 03 Jan. 2019, https://gradesfixer.com/free-essay-examples/evaluation-of-promotional-material-for-nicole-nail-lacquer-and-its-influence-on-consumer-behavior/. Accessed 23 April 2019.
GradesFixer. 2019. Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior., viewed 23 April 2019, <https://gradesfixer.com/free-essay-examples/evaluation-of-promotional-material-for-nicole-nail-lacquer-and-its-influence-on-consumer-behavior/>
GradesFixer. Evaluation of Promotional Material for Nicole Nail Lacquer and Its Influence on Consumer Behavior. [Internet]. January 2019. [Accessed April 23, 2019]. Available from: https://gradesfixer.com/free-essay-examples/evaluation-of-promotional-material-for-nicole-nail-lacquer-and-its-influence-on-consumer-behavior/
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

close

Thanks!

Your essay sample has been sent.

Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

thanks-icon Order now
boy

Hi there!

Are you interested in getting a customized paper?

Check it out!
Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.