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Examples of Brands that Use Email Marketing

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Virtual Assistant is an independent contractor who provides administrative services to clients while operating outside of the client’s office. Typically operates from a home office, but is able to access the necessary planning documents, such as shared calendars, remotely.

This technology became a trend as businesses maximize their utilization of the internet for daily purposes.

Email Marketing

According to an article published on Optin Monster, email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Despite the prominence of various types of social media, electronic mails remain as the most effective medium of communication because almost everyone has an email address. By utilizing this marketing strategy, an entrepreneur or business can promote their brand effectively to a wider audience.

Aside from being a great tool for improving an online business in terms of sales, email marketing rose to prominence because it can pave the way for establishing a company’s position, authority as well as a stronger producer-consumer relationship by inspiring loyalty through online subscription.

Examples of brands that use Email Marketing

It is not uncommon for online businesses of today to employ email marketing. Campaign Monitor published an article featuring five (5) successful online brands that are using this marketing strategy.

These five (5) include ZURB, a product design company for both young and experienced designers: Mumsnet, the largest parenting site in the United Kingdom: Buzzfeed, one of the most visited sites in the whole world because of the variety and cultural popularity of their content: Apartment Therapy, a site for catering your apartment’s furnishing and decor needs in order to give you the most ideal home; and On, a Swiss-based running shoe company that promotes the fun and adventures of running.

All of these websites utilize email marketing and automation in order to connect and engage with their respective target audiences. Each organization has their own style but what they all have in common is their constant delivery of welcome messages, newsletters and special offers to their subscribers to maintain customer interest.

Elements

Based on an article entitled Blue Fountain Media, there are two (2) elements to consider in making a successful email marketing strategies:

Timing and Frequency

First, timing in which you give your campaigns to the recipient is one of the most important things you need to consider on any marketing strategies. You need to consider the demographics of you recipient because the day time users raises the probability of open-rate and click-through rate.

If you’re looking to maximize the user engagement with your recipient, you should try using their core time slots, like morning, afternoon and evening. You can also consider their lifestyle habits and also if the campaign was conducted in the past, you can check the statistics if the readers would give the email more attention.

Next is the frequency, which is also a major factor in disseminating your information and updates. The age of email frequent usage is over. Users have this common fatigue of not opening their emails because of the existence of social media and chatting sites. The more the messages you give is the lazier they will get to open it that’s why it will get less effective.

Optimization of All Devices

Currently, users are connected to email platform in their smartphones, tablets, desktops, that include a wide range of devices. The way the users view the content differs from one another. A responsive and a flexible design of email is the most effective one.

As per the website optin monster, there are some tips on how to run a successful Marketing Campaign;

Know your goals

In order for an email market to be successful, an individual must set their goals first. It is the initial target a person should do in generating email market for the reason being that all good marketing strategies starts from planning or setting their goals, it is the ground work of every marketing strategy which makes them to be successful.

There are common goals for email marketing and this includes the: Welcoming new subscriber, this is by introducing your business to netizens, telling them what your business is all about and what your business can do for them, basically, you are trying to build a strong relationship with your online customers and be able to get their trust. Next is boosting engagement with your content and this is all about by making an initial sale that would top the market. Nurturing existing subscribers is also by providing your customers a guaranteed service, a guaranteed product or something that they will value and Re-engaging subscribers is by encouraging your inactive customers or subscribers to be active again. Lastly is segmenting your subscribers, so you can dispatch more of your targeted email marketing campaigns.

Understand Email types

Understanding different types of emails like, promotional emails for promoting offers and sales. Relational emails which gives the subscriber what you’ve offered to them like constant update to latest products. Transactional emails which includes confirmation messages and letters from you, the company which the subscriber subscribed to.

Know your audience

It’s important to know your audience, because you’ll know what to advertise to your target market by giving them specific content according to their interests. You can actually get information in Google Analytics and social media profiles like the facebook insights. Both of them show demographics about the specific interests of people.

Use Technology wisely

The best email marketing services have tools to assist you in creating a more successful email marketing campaigns. The utilization of email marketing can be maximized by having features like, Easy campaign creation and automation like templates and workflows. Integrations with software like WordPress. In-depth analytics on email campaign performance.

Create Great Optins

One of the primary steps towards a successful email marketing campaign is convincing a list of customers to sign up as well as subscribe to the organization you work for. This is for a reason that when a reader clicks the subscribe button, tendency is he or she would become more inclined and be active on participating to various events that the said organization is involved to.

Plan Emails and Followups

Nowadays people would most likely commit or join organizations based on the company’s responsiveness. Hence, make sure that one’s marketing team is active and can suffice the needs of their readers.

In addition, following up with regards to the answer of your receivers could also make them feel that they are a priority and would probably result for them entrust their matters to the said enterprise.

Craft Your Subject Line

Just like any other paper works, one’s subject line or commonly known as the introduction plays an important role whether or not the recipient should continue to view and/or read the content of your email.

One of the techniques primarily used for creating catchy introductions is letting the readers know what they could possibly get for reading you email. Also, stating the importance, significance and contribution to the society can also be a turning point for the readers’ decision making.

Write the Copy

For experts who usually work into this specific area, they suppose that making the text more personalize would be of big help upon catching the reader’s attention as well as for the readers to be at ease with the particular company. In this manner, they could freely express what they feel upon a certain issue or subject.

On the other hand, if personalized email is not the one being talked about using conventional words should be the one to be used. For instance, the subject of your email focuses on launching a product on a specific field of business.

Focus on Email Marketing Design

Some people do not know that even through email, a file could be designed. With this it could be said that this is one of the key features on email whereas a personnel could express a specific product into his or her own ways. Also keep in mind that bombarding any attachment with designs may only make one’s work dirty. Putting pictures or objects would be fine as long as right amount is to be inserted.

As for users who employ the said marketing strategy their recommendation is that most good emails have more text and images. Most of the time, captions would be attached to different images for a reader to further comprehend the text sent to them.

Test and Track

Even though you have sent an email or multiple ones to various recipients this does not mean that your job as a virtual assistant is done. Hence, what you should is to test if everything is working and/or successful upon disseminating such information.

Sent email may be said effective if the receivers have understood its content and also one’s product is properly commercialized.

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Examples of Brands That Use Email Marketing. (2019, May 14). GradesFixer. Retrieved September 26, 2021, from https://gradesfixer.com/free-essay-examples/examples-of-brands-that-use-email-marketing/
“Examples of Brands That Use Email Marketing.” GradesFixer, 14 May 2019, gradesfixer.com/free-essay-examples/examples-of-brands-that-use-email-marketing/
Examples of Brands That Use Email Marketing. [online]. Available at: <https://gradesfixer.com/free-essay-examples/examples-of-brands-that-use-email-marketing/> [Accessed 26 Sept. 2021].
Examples of Brands That Use Email Marketing [Internet]. GradesFixer. 2019 May 14 [cited 2021 Sept 26]. Available from: https://gradesfixer.com/free-essay-examples/examples-of-brands-that-use-email-marketing/
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