History of Grameenphone

Grameenphone is the largest mobile phone servicing company in Bangladesh which has a presence in 13 markets across Europe and Asia. It is a Bangladeshi GSM-based mobile phone operator company. It started its activities since 26 March, 1997. At present it is the biggest mobile phone operator in Bangladesh with more than 50 million clients. Grameenphone occupies more than 50 percent of mobile phone market in Bangladesh. Grameenphone got its license as a mobile operator from Bangladesh Post and Telecommunications Department on 28 November, 1996.

After getting license, Grameenphone started its activity on 26 March, 1997, the Independence Day of Bangladesh. It's notable that the operator is the most popular one in Bangladesh. They provide high quality services even at the remote areas of the country. At present the client amount of Grameenphone is about 70 million. Though the last year it had 3G service, 4G service was launched on February 2018. At present 4G service is provided at 64 districts of the country. (Wikipedia, 2018)

Recent Activity of Grameenphone:

Grameenphone's data subscriber or internet user base stood at 3.25 million, which is 49.9 percent of the total subscriber. Grameenphone's mobile number is more than 2 million. Grameenphone said in a press release. The statement said that Grameenphone's revenue earning in the first half of this year is 6,380 crore, which is 1.2 percent more than the same period last year. The revenue earned from data was 21.1 percent of the revenue. And the revenue generated from the voice is 2.4 percent of the growth. Grameenphone's Chief Executive Michael Foly said, due to intense competition, the first half of 2018 was very difficult. Still, we were able to maintain healthy growth and margin.

We have crossed the milestone of 20 million 4G customers and our network expansion and modernization work is going ahead with the best experience of customers.

In the statement, the Grameenphone 4G licensing, spectrum, technology neutrality fees and network coverage and capacity building increased in the first half of the year, tk. 2,540 crore.

At this time, the company paid Tk 4.790 crore to the state treasury in the form of taxes, VAT, tariff, spectrum allocation, technology neutrality and license fees. Grameenphone CFO Carl Eric Bronteen said that Grameenphone's EBITDA and rubbing have increased in the first half of the year.

First half of the year activities of Grameenphone in 2018

• At the end of June 2018, the total number of subscribers is 671.2 million, out of which 33.5 million internet users
• Revenue Revenue 6380 crores, growth of 1.2%
• Tax net of 26% of the net profit with 26% margin, EPS 12.74 rupees
• Investments in the future licenses, spectrum, technology impartial fees and network coverage and capacity building up to 2540 crores
• Contribution to the state treasury is 4790 crores.

Identification and Analysis of Company’s Internal Environment:

Ownership:

· Grameenphone's shareholders have played a great role in the success of the telecommunications sector and development sector. Telenor, the 55.8% shareholder of Grameenphone, is the largest telecommunication service provider in Norway, which is providing mobile services to 12 countries around the world, and 34.2% shareholder Grameen Telecom. Besides, other common and institutional investors are the remaining 10% shareholders of Grameenphone.

· The main contribution of Telenor's technological excellence and management is to build this huge telecommunication firm in Bangladesh. Telenor, one of the companies involved in the development of GSM technology in Europe, has excited this excitement among its workers in the past one decade.

Strong network:

Their network is stronger than others. They are one of the best network providers around the world. They continuously try to improve their network for assure the best technology. Recently they introduce 4G technology. It will provide higher speeds, buffer free streaming and better access to the digital word. (Grameenphone, 2018)

Brand value:

Because of its strong network and better service, it is known to be a popular company all around the world. Their slogan is “Go Beyond” which means that they promise to provide the best technology for their customers. Recently the number of users exceeds more than 6.5 crores.

Working environment:

It is a great place for employee to work together. Grameenphone treat their employee as an asset of their company. The mutual understanding between the employees of the company is pretty well. There is no special arrangement for supervisor. Supervisors and coordinates sit together at their desk and complete their activities in a friendly way.

Innovations:

Grameenphone has been continuously advancing from other telecommunication companies in innovation. Every year they are trying to discover new technology for their customer. Time to time they came up with new features for their customers.

Payment and other benefit for employees:

They give bonuses for different occasions also provide yearly increment, promotion, transportation benefit, canteen facilities, mobile phone bills, day care centre, sick leave and maternity leave e.t.c. In some cases they provide more benefits to fulltime employees than part time employees.