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Have you ever counted the number of “buyer requests” you have answered and how many times you have been ignored? I dare you to count them. The secret of a perfect buyer request lies in listening to the customer: what they need, what they are looking for. Doing this part of the process well is crucial to the success of an order, but we often pass it off as unimportant. Big mistake.
But come on! Why would that be so important? Does anyone read them? Who is or has ever been freelancer on Fiverr, knows that when the potential client contacts you directly and asks you for your fees it is because that order will surely be carried out… right? No, not usually.
Do not let yourself get discouraged, you are not the only one who has been through this. When you are a newbie and still do not know how Fiverr and his formula work, you often innocently believe that everything is done if you can get in touch with a customer. It is not always like that.
Your job to convince them to buy your services is just about to start. Yes, they have certainly reached you. The first big test of finding you in the sea of possible offers is over… but now you have to find a way to keep them from leaving.
To do this, the best option is to send the perfect buyer request immediately. That is, something that even the toughest buyer could not refuse. But… does anything like that exist? Yes, it does! And today we will show you how to send an effective buyer request to win an order… but first, let’s talk about what a request is and why it is so important.
Let’s talk about the buyer requests.
If you have spent enough time in Fiverr, you may know about this forbidden zone. It is like that dark forest that only the bravest of people visit. The buyer requests may seem like an area far away from everyday life, but in reality, they are not that isolated. It is a Fiverr space where for a while, the buyer-seller relationship is reversed.
To enter, bring your mouse pointer to the main menu, and display the “Selling” sub-menu. At the bottom of the page, almost to the end of it, you will find the “Buyer’s requests” tab.
There, buyers post what they need in order to get Fiverr sellers working in similar areas to approach them and make them good offers. This work method is very similar to those used by other independent work marketplaces, such as Upwork, Freelancer and Workana.
If it is a common occurrence, why is it being handled with such suspicion at Fiverr? Basically, because of the lack of habit. Out of all mysticism, it is still essentially the same. You submit an offer. The client accepts it.
What you do need to keep in mind is this: those who publish here are not usually in too much of a hurry, so it does not bother them to look at several options before making a decision.
What does that mean? It will not be easy to get them to accept your offer… so you have to send them something that is IMPOSSIBLE to refuse. To achieve this, you must find the perfect combination of benefits for the buyer and for yourself.
Therefore, if this is your first time on the “Buyer’s requests” page or you are tired of rejections, take note! With these simple tips, it’s only a matter of time before you get your next customer.
The buyer’s request that no one will be able to refuse
Come on, it is just an offer! You do it all the time for clients who contact you directly in private. Then why are you so nervous? Because you only have one chance?
Bah, do not worry! If you do it right, one shot is all it takes to win your client over. But how do you take advantage of the buyer’s request to get that order? Let us lend you a hand with that.
All the necessary information
You only have one chance, so the offer you submit has to be perfect for your client: make sure that there is no doubt that it is you who should complete the job. To do this, you must be aware of the little or plenty of information that the customer provides in their “Buyer request”.
Take into consideration even the smallest and most insignificant detail when creating your offer and add it. Even if they are small things, the fact that you reflect them in your offer will make the client understand that you read their request very carefully and that you are willing to do a job that will satisfy them.
It is always a good idea to arm yourself with lots of kindness, flexibility and attention. These are the kind of aspects that customers want from their service provider… and that advice goes beyond the “Buyer’s requests” tab.
A specific description
Even if your potential customers did not take the trouble to detail too much of what they wanted in their buyer’s request, you should not give in to that game. No, comrade. Being ambiguous is not allowed.
First of all, because the customers will not be completely sure or even understand what you are offering them… and that leads to losing them. And secondly, because you have to protect yourself.
That is right. Sometimes it is fun to think about how many Fiverr users do not care about descriptions, when they can be very useful in dealing with a dispute.
Why? Well, basically because that offer is kind of a contract. At the moment you submit the offer and the buyer accepts it, it means that you both agree to the terms of the offer. That is how it is. Always.
If you are specific enough, you will have a way to get rid of “extra requests” that were not previously stated and therefore are not reflected in the price of your Gig.
By this we do not imply that participating in a Buyer’s Request is going to be problematic or that disputes are going to happen… but it is better to be prepared for everything.
Cost of the Gig
Ugh, complicated subject. For some reason, putting a price on your work is always complicated when you are starting to look for customers. You want to offer a fee that your client will love, but you do not want to give away your work…
And that is fine. You have to understand that that is okay. Under no circumstances is giving away your work acceptable, and it is alright to charge for the effort you are putting into it if you do it with commitment.
Buuut… as always, if you want the job, you have to make a juicy offer. Do not get crazy. Putting your work just a couple of dollars below the buyer’s suggested price is more than okay.
Remember that doing a job you do not really see profitable does not make any sense.
Time of delivery
Another sensitive topic… ugh. We are back to the same subject we discussed earlier. You cannot work as a slave in inhuman conditions. A good order offers benefits for both parties. It must be a win-win situation.
In that sense, you cannot consider yourself a “winner” if you have overworked yourself to finish a job that only gave you a $5 reward. Take it easy and use your head to pick a realistic number that will make the offer appealing at the same time.
To choose a number, you may need to look at your previous experience. How long do you usually take to do a job of that kind? Do you know someone who has done something like that and can give you advice? Ask, consult, take your calculator, do some math and mark your calendar.
Remember that it is very important for the offer to be appealing to the buyer, but you will not achieve anything if you cannot even meet the deadline. Ugh.
Number of revisions
You may sometimes put this number randomly in your other offers, but when preparing to submit a buyer’s request you should be very careful. You are about to apply for a Gig you do not know much about, and that alone is putting yourself in a risky zone. You do not want to throw yourself at the wolves covered in BBQ sauce, do you?
So, let’s talk about the revisions. If you are lucky and complete your work without having to make any modifications, great! That means that all this would have been nothing more than a precaution… but what if it was not like that?
Many times, there are clients who have a very clear idea, more than clear, almost a mental image of what they want. And yet, despite how many questions and requests for details you make, they do not show you that mental image.
That could be a serious problem. Why? They already know what they want, and if they are paying, they do not expect to get anything less than what they want in order to feel satisfied. If the order goes forward and you end up delivering something that did not fit that idea… well, you can make the necessary changes.
But what if your clients do not give you the right guidelines for what they want? You will enter what we like to call the “rejection cycle”. Although the name is funny, the experience is not. Basically, it is that you will make certain changes that your customers will not like, so they will want you to make more changes… and each time the idea will get farther away from what they want.
Be careful, because you may end up investing twice as much time and effort in an order if that happens. Luckily, if you put in a real and fair number of revisions, your clients will be forced to explain in detail the changes that will have to be made… because otherwise the customers will have to settle for a final product that they will not like.
Have they accepted your first buyer’s request?
Congratulations! Now that you know what to do, why do not you share your experience in this space? All tips, suggestions, ideas and anecdotes are welcome to enrich this post.
Share, comment, discuss and participate! Let’s make this space more and more useful for Fiverr sellers.
See you in the next post!
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