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Earning a regular wage will get the average person by from day to day, week to week, but will not continue to pay after wage-earning work stops. Wages only come as long as you work. The same is true when you work for yourself. The minute checks stop coming from clients, the self-employed person stops earning. Only when you get your money working for you do you cease having to work for wages every day. Of course you need money in the first place in order for it to be able to work for you. This is the catch 22 that most people face. They have skills to work and earn enough money to survive; what they don’t have is enough earning potential to provide sufficient excess money that can be invested and start working for you.
In order to get your money working for you effectively, you need to own a large business or have large investments, primarily in real estate. Now, unless you have enough money to invest in real estate, it’s not a good starting option. That leaves owning a large business, where large is defined as having approx. 500+ people working for you. Some people, with the right idea or product, manage to build, through hard work and good luck, a big business—which eventually allows them to start investing money coming out of the business in ways that the money begins to earn more money.
Unfortunately, for every business that succeeds from the ground up, there are many that fail. The failures can come from bad timing, bad luck, too small a market share for the offering, or many other reasons. The bottom line is that it’s tough to succeed at building a large business from the ground up. So far, the odds of success sound long. There is an alternative that the book provides which allows anyone to start a large business with little investment, no great product or idea, and do it in an environment where everyone has a vested interest in your success. The authors are referring to Network Marketing. There is an important difference to their approach to Network Marketing then you’ve probably heard in the past.
Many people believe that they need to be constantly be selling the product offerings of the Network Marketing company headquarters. In truth, what you need to spend most of your time doing is selling others on the idea of signing up under you, so they can grow businesses that will pay dividends to you. Grow your own network as wide and deep as you can. Teach your downstream how to sell the products and the network. Help them build as wide and deep as they can. Ensure orders are processed in a timely manner, and cash flows back as quickly. That, in a nutshell, is how to build a big business from nothing in the 21st century.
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