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Impact of intercultural communication can be divided into three levels of analysis, individual system, episodic system and relation system. The individual system possess those qualities as an individual that are competent in normative social sense such as communicator confidence increases, efficacy beliefs increases, approach dispositions increase, the relative cost and benefit ratio of a situation increases, communicator motivation increases. Communicative knowledge increases, communicative competence increases, task-relevant procedural knowledge increases, mastery of knowledge-acquisition strategies increases, identity and role diversity increases, knowledge dispositions increase, communicator knowledge increases. Communicator skills increase, conversational altercentrism increases, conversational coordination increases, conversational composure, adaptation and expressiveness increases.
The episodic system includes those features of actor which show a competence impression over a specific part of cofactor in specific episode of interaction. Actor’s communicative status, motivation, knowledge, skills increases, contextual obstruction of Actor’s performance increases, Actor’s normative violation of Coactor’s negative expectancies increases, Coactor’s impression of Actor’s competence is a function of Actor’s fulfilment of Coactor’s expectancies, Actor’s fulfilment of Coactor’s competence prototype expectancies increases, Coactor’s impression of Actor’s competence increases, Actor’s receipt of valued outcomes increases, main impression of Actor’s competence increases. Actor’s extant-attributed communicative status increases. The relational system assessed a person competence across the entire relationship rather than a given episode of interaction. As mutual fulfilment of autonomy and intimacy needs increases, mutual attraction increases, mutual trust increases, access to social support increases, relational network integration increases, relational competence increases.
Fourth aspect to discuss is the effect of Intercultural Communication on social, political and cultural values. The political, economic, cultural, social changes caused by globalization have made an impact on communication in general and on communication among different groups of people in particular. Nowadays, globalization means openness to cultural changes, to new opportunities for a cultural (and inter-cultural) dialogue. But globalization also threatens the survival of cultural traditions which should be strengthened with the objective to safeguard national culture and especially the possibility for national culture, national identity to survive in the world of globalization. In order to carry out efficient intercultural communication, people should understand and focus on cultural identity more. Jameson stated that cultural identity which refers to a person’s status in a group includes six components: vocation, class, geography, philosophy, language, and biology. Jameson found that “economic, social and educational classes often define groups of people who share common values, behaviour, and attitudes; these cultural groups also cut across national and ethnic lines” (Jameson, 2007, p.212).
The cultural and intercultural communication group studies how culture and social norms affect people’s communication in domains such as scientific communication, organizational processes, computer-mediated communication, and technology adoption. We consider issues of culture from a variety of perspectives, ranging from broad comparisons of national culture to the study of the meanings, activities and practices of everyday life among members of a single nation. Our methods include both qualitative and quantitative studies, in the field and in the lab. Recent projects include work on how culture shapes relationships with science information and priorities for science communication; how cultural and social norms influence the ways people incorporate communication technology into their everyday lives and how the adoption of new technology shapes cultural norms and practices; research on international computer-mediated communication; and studies the impact of culture on the development of network ties and on conflict resolution.
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