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Mediacom India

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A joint venture between GroupM India and Madison Media group called MediaCom India was acquired by a principal shareholder Sam Balsara.

  • Flipkart, has re entered private label business by launching Smart Buy which will boast earnings and help in the filling of the gaps in the product section.
  • Announcement of acquisition of Mirabeau BV by Cognizant Technology has been made which will help in expanding CT’s capabilities in digital business in Europe & Netherlands.
  • A new advertising policy aimed at setting up 100,000 big digital screens at 2175 railway stations across the country has been initiated by the Indian Railways. It is expected to generate Rs 11,770 crore (US$ 1.76 billion) revenue annually.
  • Zarget, a Software-as-a-Service (SaaS) based conversion rate optimisation start-up, has raised US$ 1.5 million in seed funding from Accel Partners, Matrix Partners and Freshdesk Inc’s founder Mr Girish Mathrubootham, which will be used to build more marketing related tools.
  • Snapdeal.com, one of India’s largest and fast growing e-commerce companies, has acquired TargetingMantra (Insightful Pvt. Ltd), which is a Gurugram-based marketing and personalisation services company, as part of its plan to enhance the experience for its customers.
  • Indian Railways has appointed Ernst & Young (EY) as a consultant to discover its advertising potential, which is in line with the Railway Budget proposal of increasing non-fare earnings to over Rs 5,000 crore (US$ 750 million) in five years.
  • MoMark Services, a mobile based customer engagement platform for small and medium businesses, has raised US$ 600,000 from YourNest Angel Fund and LNB Group, to scale up its product offerings and talent acquisition.
  • Tata Motors has appointed renowned football player Lionel Messi as the global brand ambassador for Tata cars and utility vehicles globally, with an aim to tap the youth market and expand visibility and presence of Tata Motors in newer markets.
  • DDB Mudra Group has planned to launch ‘Track DDB’, a brand that addresses the data-led world of marketing communications, which will provide services like creative, data and digital analytics, database marketing, CRM, digital and mobile marketing in India.
  • All India Radio (AIR) has appointed ‘releaseMyAd’ as a virtual agency to let advertisers book ads for all of AIR’s station online.
  • Google is all set to help India implement Prime Minister Mr Narendra Modi’s “Digital India” initiative, and the government has a well laid out plan to realise it, said Google’s Chief Internet Evangelist Mr Vinton G. Cerf. Digital India is Rs 1.13 trillion (US$ 16.95 billion) government initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and support trade.
  • As companies look for better productivity and increasing efficiencies in a tough market environment, market research firm Nielsen has launched its first consumer neuroscience lab in India at its Mumbai headquarters. The neuroscience lab will augment the company’s research capabilities in packaging and research, improving their effectiveness.
  • MPS North America LLC, the US subsidiary of Bengaluru-based publishing solutions provider MPS Ltd, has acquired Electronic Publishing Services Inc. (EPS), a New York-based firm with interests in content creation, art rendering, design and production. The deal will allow MPS to strengthen its foothold in North America.
  • Jaipur-based Girnar Software Private Limited, which owns and operates the website CarDekho.com, announced that it has raised US$ 50 million in its second round of funding. The funding was led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital.

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Mediacom India. (2019, February 27). GradesFixer. Retrieved October 16, 2021, from https://gradesfixer.com/free-essay-examples/mediacom-india/
“Mediacom India.” GradesFixer, 27 Feb. 2019, gradesfixer.com/free-essay-examples/mediacom-india/
Mediacom India. [online]. Available at: <https://gradesfixer.com/free-essay-examples/mediacom-india/> [Accessed 16 Oct. 2021].
Mediacom India [Internet]. GradesFixer. 2019 Feb 27 [cited 2021 Oct 16]. Available from: https://gradesfixer.com/free-essay-examples/mediacom-india/
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