Memoir of Shep Gordon: [Essay Example], 572 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Memoir of Shep Gordon

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

Supermensch

Shep Gordon entered the music business with no previous experience, yet he was able to turn nothing into great success. It all started when Shep moved to Los Angeles and checked into a motel. At that motel, Shep met Jimi Hendrix and Janice Joplin, who helped him on his road to success.

Shep was able to build himself and the people he managed from the bottom up through several different marketing tactics. In the beginning, when Shep realized that not many people were attracted to Alice Cooper, he realized that he needed to make a change. Shep decided that in order to gain loyal fans, he had to market the music as the disobedience of parents. To do this, Shep created a target market, which targeted the type of listeners who would to anything that their parents didn’t want them to do. Examples in which Shep turned this vision in to reality include: when he had the band dress in clear plastic and then tried to call the cops to report indecent exposure to gain media attention, as well as when Alice Cooper ripped off the head of a chicken on stage and drank the blood.

Another instance when Shep used a marketing technique to gain consumers (fans) of his product (music), was when he created a brand personality. He was able to do this by faking it until he made it. Shep had people pretend to be the paparazzi in order to make it seem like Alice Cooper was already famous and was worth inquiring about. He also had the band go out and party, drink, and do drugs so that when people thought about the brand, they thought of someone who was a music and party fanatic. This brand personality allowed for people to identify with the music and the band and want to be like them.

Yet, when Anne Murray came into the picture, Shep had to figure out a way to make a folk singer fit into his strategy and how to be able to make her a top hit as well. In order to combat the contrast in sound and ideals of Anne Murray with the rest of the musicians, Shep utilized mixed branding. Shep used the equity that the Hollywood Vampires and John Lennon had to market Anne Murray, and it worked! After having a picture with the Hollywood Vampires and John Lennon, Anne became the “it” girl for a few weeks and helped her gain exposure.

A final tool that was used by Shep was marketing sex appeal. There were many instances where Shep marketed sex appeal, but a few included the release of the School’s Out Record, and through Teddy Pendergrass. When marketing the packaging of the School’s Out record, the packaging appeared to be a school desk, and when it was opened, the record was there, under the desk. Shep came up with the idea to put a pair of panties on the record because it would suggest that only the coolest boys would have a pair of panties in their desk. Having that record would increase the attractiveness of the people who listened. Shep also sold out women-only concerts for Teddy because he knew that the women listeners were attracted to Teddy and that the sex appeal of him would draw in women. Shep was successfully able to market sex appeal because, sex sells.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Memoir of Shep Gordon. (2019, Feb 12). GradesFixer. Retrieved September 25, 2020, from https://gradesfixer.com/free-essay-examples/memoir-of-shep-gordon/
“Memoir of Shep Gordon.” GradesFixer, 12 Feb. 2019, gradesfixer.com/free-essay-examples/memoir-of-shep-gordon/
Memoir of Shep Gordon. [online]. Available at: <https://gradesfixer.com/free-essay-examples/memoir-of-shep-gordon/> [Accessed 25 Sept. 2020].
Memoir of Shep Gordon [Internet]. GradesFixer. 2019 Feb 12 [cited 2020 Sept 25]. Available from: https://gradesfixer.com/free-essay-examples/memoir-of-shep-gordon/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.