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Essays on Mystery Shopper

Market research analysis

In order to answer this question, we must first define what marketing research is. Marketing research is a systematic approach to gathering facts and figures related to the marketing of goods and services (Tull and Hawkins 1992). This is a very simple but useful definition...
Mystery Shopper 3 Pages

A study of QQ Rice's methods of business and marketing

Executive Summary The aim of this marketing report is to evaluate the business activity and marketing strategy of the QQ Rice (QQR) franchise in Singapore by using the marketing tool categories of the situational analysis, marketing environment and the four marketing elements. This report will...
Mystery Shopper 4 Pages
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