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Noise management can be viewed as one of the main issues facing the aviation industry in the contemporary market. This is more so bearing in mind the fact that poor noise management creates business threats to the operators. Poor noise management in the aviation companies raises the risk of shutting down as directed by the aviation regulation in some jurisdictions. This can lead to huge losses since it will definitely affect the normal business operations. Poor noise management creates a negative relationship with the local communities. According to the past studies, most families living near the airports argue that the noise from the aircraft has adversely affected their lives daily and that it has made their lives horrible (Dillingham, 2008). For instance, in the affected areas, noise can disrupt sleep, poor communication among the residents since they will be required to shout while having conversations, and affecting the small children (Zaporozhets, Tokarev and Attenborough, 2011).
All these factors lead to a poor coexistence with the local communities, which may negatively impact the business.In the last one decade, the public opposition to aviation noise has become considerably more vocal (Whitelegg, 2000). Meanwhile, the demand for air transport has been increasing at an increasingly high rate. Therefore, companies with poor noise management will not be able benefit from the expanding demand in the aviation industry. Lack of effective measures to reduce noise can lead to lawsuits, which can adversely affect the aviation business. In the past three decades, many aviation companies have been sued by the affected parties, for instance, the property owners and the local communities for having negative externalities. For example, the values for the properties new the airports are more likely to depreciate as the airport expand their operations (Sheehan, 2003). This can lead to numerous lawsuits, which may result in fines and penalties against the company. Since the primary goal for any business is to make a profit, such fines and penalties will lead to extra costs, which will negatively affect the company’s profit margins. Landing charges are determined by several factors including the level of noise rating (CANSO, 2015). This implies that poor noise management translates to extra costs for the operators. In most parts of the world, airlines that breach noise rules are subject to huge fines. If this threat is not managed, then the operators may incur more costs with increased operations.In the aviation industry, permission for future growth and expansion comes typically along in the form of planning approval and building consent for infrastructure from the government (Fidell et al., 2011). In some parts of the world, the public consultation requirement implies that the local communities need to be consulted and support the idea for it to be approved (Fidell and Silvati, 2002).
The companies that have not implemented effective noise management measures may face opposition from the local communities and hence causing their request for expansion being rejected. Similarly, poor noise management may lead to delays for approved projects especially when the company is expected to meet some criteria before the commencement of any expansion project. Such delays may lead to enormous losses for the company. Business opportunities created by effective noise management for operators in the aviation industryThere are some opportunities associated with effective noise management within the aviation industry. To begin with, good noise management within the aviation industry is important since it provides the room for expansion such as constructing new runways without any resistance from the regulators and as well as the local communities (ICAO, 2018). Currently, the demand for air travel is increasing, and the industry is proliferating. However, this growth has not been collectively welcomed especially due to the concerns about the noise and environmental effects of the aviation industry (Sanchez, Berry, and Knowles, 2014). Therefore, effective noise management will provide excellent business opportunities for expansion among the developers. Such companies will be able to take advantage of the growing demand to expand their operations without resistance. Effective noise management enhances support from the government when the company requests for the permission for expansion (Civil Aviation Industry, 2014).
Also, the local communities will support the expansion proposals for the companies that have proper noise management measures. However, this applies to those jurisdictions where the public consultation is a requirement in the approval process.Community engagement and consultation while giving appropriate information help improve the lives of the local communities (Dillingham, 2008). The local communities should play a central role in noise management within the aviation industry.
Through continued consultations and open engagement, the company can communicate about the current aircraft noise and future aircraft noise changes. The community is also informed about the airport operations. These efforts promote a positive relationship between the company and the local community and hence winning their support. Good noise management enables the operators to avoid fines and penalties that negatively affect their revenues. This results in increased profits.In conclusion, poor noise management is a significant obstacle to the expansion of operations, and companies need to have effective noise management to gain support from both the local community and the government. Good noise management improves the company’s brand while providing an opportunity for future expansion
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