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Professional Branding Assignment

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Imagine all the google searches made in a day. As the internet becomes more popular daily searches increase. There is thought to be around 7-10 billion searches per day, according to a google search conducted in 2018. Positively promoting your brand is crucial. Recruiters and potential bosses will find data about a person they did not even know existed on the internet. If someone searched me I would want them to see me portrayed as an independent, hardworking young lady. By typing my name, “Megan Verzoni,” into the google search engine it leaves me anxious as I patiently wait for the results.

Most of the time the first couple links that come up are not me. My search visibility is hidden by an emerging photographer who shares my name with me. She sells artwork in Kissimmee, FL and although she seems nice, I would prefer my name came up as the top result. Aware that her name popping up first is out of my control, a quarter down the page is where my information begins to scatter in along with hers. My Facebook, organizations involving me, and even my high school softball statistics pop up. A brand audit can teach you a lot about a person. The internet holds many secrets, and you never know which ones will pop up. Thankfully, I do not have many secrets, or any at all to hide, yet.

Following in my mother’s footsteps, wanting to be a Certified Public Accountant (CPA) holds a special place in my heart. Being an accountant is a dream of mine I hope to achieve. Acting as a consultant by helping individuals, businesses, and other organizations reach their financial goals appealed to me at a young age. As an empathic, but determined person, making sure the financial operations of a business run efficiently can easily be done. My restorative nature would come in handy at times of need when the numbers do not add up making me the perfect candidate. Accounts are always in demand, making the job even more appealing to me. No matter how the economy is doing, businesses continually need accountants to help deal with taxes and manage budgets. Analyzing financial performances would be extremely difficult for businesses to do without accounting. Although no work field can automatically guarantee anyone a job, the probability of getting an accountant job now-a-days is much higher than other fields. Studying hard and following the right steps can lead me to be an accountant one day.

Many spend laborious hours removing, adding, and managing the content relating to their brand. To reach my goal, promoting and advertising my name would be helpful. By showcasing my credibility and skills I can someday achieve my dream job. My brand management strategy is to create a professional web presence. Building a social resume and creating professional profiles such as “LinkedIn” and “Handshake” will claim my name and help promote me to potential bosses. Using consistent names for my profiles will also increase my search visibility by adding more results to the search engine. To eventually become an accountant I have to start small. Although I acquire the strengths of an accountant, my resume is weak, but with a few internships and more work experience I can get there one day.

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