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The name of our company is “HOME CLICK”. Revealing the process of rental facilities, our aim is to provide customers with the best ethical property rental support via our mobile application. No funding is required for the company at this time, as we – the owners intends to slowly grow the company using our own personal IT resources. Our company office will be located in Uttara, Dhaka, Bangladesh.
Bangladesh has one of the largest populations of the world. And its growing demand in the market has gone so far. We offer our clients to have a competition edge in the market by hiring or renting assets or properties as easy as possible.
Our mission is to create user friendly asset renting & booking process in Bangladeshi market.
Our business strategy is business to consumer (B2C) with an objective to become one roof solution for all kind of shelter property lease will provide a wide range of access of properties which is strictly prepared by IT experts for consumers. We provide varieties of leasing access for both commercial and non-commercial lessee. Property without any complication is guaranteed by us.
Business Type: “HOME CLICK” is a mobile app which is formed by 5 young entrepreneurs to solve the consumer obstacles for renting legal shelter assets which is marketed in whole Bangladesh.
Mission Statement: We ensures, always, that the consumers get his value for money. We will meet the needs of our customers according to what they demand. Our strength is having the best quality property as per customer issues. We provide best offers and deals when compared to other companies.
Vision Statement: Our vision is to be amongst the top ten leading Online app for house renting, property buying and selling service companies in the Bangladesh before our 2nd Anniversary.
“HOME CLICK” makes property renting faster and easier for you. It is a Property Rental platform that helps tenant to rent a permanent/temporary commercial and non-commercial space all over Bangladesh with its unique matching & notification engine.
Refining customer’s expectation on the property by setting up personal preferences with few taps and “HOME CLICK” will search and notify perfect spaces for customers.
Following are some HOME CLICK’s key features:
The goal of HOME CLICK’s organization is to give service automatically.
Azizul Islam will market the company’s service line at regional IT fairs. She will coordinate her fair participation with presentation meetings with real-estate company representatives.
In addition she will regularly send free services to her potential clients so that they can experience the quality of her services first hand. The key to her marketing through will be online & offline.
Azizul Islam will also launch the “HOME CLICK” website. The site will be designed to promote properties, list a calendar of IT fair appearances, and initially, offer a selection on most popular products for direct online service.
He will rely on the experts at 1st-at-the-Top.com Internet and E-commerce consultants for the design, hosting, and search engine placement of the website.
The SWOT Analysis is the process we undertake once we have the results of our market research. It let us know what the potential strengths, weaknesses, opportunities and threats to our business. After completing marketing plan SWOT analysis is very much important.
SWOT stands for:
Before preparing a budget, the rational and logical applications are required, so that the budget could be utilized properly. But in the case of a loss or any kind of damage, a back-up plan is prepared and i.e., we will be able manage more capital for the business. This will be managed by the owner’s personal assets and inherited family money. Unplanned business can have a devastating effect on business of any size. Crisis such as IT system failure or poor connection to the internet might make it difficult to carry out normal everyday activities. At worst, important customers could be lost as they may neglect the app altogether and this could put our business in jeopardy. It might happen that the mobile phone markets may experience a downfall in any point of time. If that happens, it could affect our app because the app and mobile phone sort of complement each other. However, effective contingency planning allows a business to take steps to minimize the potential impact of a disaster or most likely entrance of a rival. There are many factors that could also affect a business of any size, factors such as economics, politic, finance, customer base, and trends. To become a success in the business world many obstacles will be there to stop the growth of business. With proper planning and exit strategy before entering the business world can lessen the impact of a sudden fall of market. By identifying future risk and the level of risk will be tracked, monitored and reported throughout the lifecycle of the business.
A “List of Risk” will be maintained by us and will be reported as a component of the business status reporting the process for our business.
All business risk will be analyzed for their possible impact to the business and therefore Management will be notified for future risk.
Major Current and Future Market Trends Identification
Current Market trends
In today’s time people always look for activities which are less time consuming and they are eager to try out new products in order to make their work simple and effective. Our application is advanced, easily usable, and user friendly. That’s why we believe, our customers who will use our application & decide to access more which is convenient for customers.
Our future plan is to expand our market all over Bangladesh and open new facilities over different cities by getting information about service’s demand and also increase our relationship with the customers by providing them with other facilities like discounts, free offers etc.
Since our company is new in the market, there is no really any existing competitor in Bangladesh like modern Rental services, Bhara hobe etc. We are the first to come up with variety of services in Bangladesh market. But as we know that it is an open market, anyone can enter in this market with the same idea and start their own business. Even if we have competitors in the future, we will be one step ahead in terms of quality, price, and satisfaction of services. Through our uniqueness we can receive consumer’s attention. Since our product is new in the market, our projected market share will be, for instance, 10 deals done daily and later on we expect to achieve higher market share.
Our main target is to make people’s life easier and we ensure that our product will do well. As we are the new company in Bangladesh with a completely new idea and new service our position in the consumer’s mind will be slightly difficult. According to the marketing plan we will enter to the market with the position of niche marketing. Our goal is to reach to our target area within 5 years. According to our projection we will capture:
35% of the target market share within 2 years 60% of the target market share within 4 years
80% of the target market share within 5 years or more.
Factors affecting Business Environments
Our company is formed with the vision to make Bangladesh digital and encourage people to use more online services and be friendly towards the technology. Our company is aiming to bring useful and quality services at a minimum price for commercial and non-commercial purpose. To bring our services to the market we have carried out the PESTEL Analysis for our industry.
Political environment includes new legislation such as minimum wage and tax rates as VAT or corporation tax. New election of government may come up with new regulations which may affect the amount of tax our business needs to pay.
As our target customers’ age range is 20-60 years that means they all are almost financially stable. Moreover, we are targeting adults who likely to have homes. Service charge is not that high so that Customers don’t have to save think to get the service. Below 15,000 takas is product’s price so that it can be easily bought.
Social and cultural factors include trend, fashion, style, demographic factors. From time to time people’s preferences changes along with the trends, People now operate for more online services than before as having less time and easy. With the increase in social media, tracking social trends is now easier. So if any consumer deals and posts it will help us indirect marketing with a chance of large sales.
As technological environment is growing rapidly, we chose our source of marketing such as Facebook and other social networking sites. But if for any reason government bans due to certain issues it will harm our promotion. Also technological advancements in terms of machinery will help us increase efficiency in terms of production.
Environmental factors include climate change, global warming and weather. So, we ensure our clients to get solar panel added homes for living and also for business.
Considering legal factors is a top priority for our business. Legal factors can include safety issue, renter laws, etc. Keeping all the legal laws and legislation as a priority we will function our business accordingly to avoid future disruption for our business.
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