Review of the Promotional Content for Olay Pro-X Anti-Aging: [Essay Example], 853 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Review of the Promotional Content for Olay Pro-X Anti-Aging

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

Purpose: Your goal in this assignment is to analyze an advertisement and describe how it works as an argument — then alter the ad to change the argument it makes. Describe what difference your changes make to the ad’s message.

“Aging seems to be the only available way to live a long life”. Kitty O’Neill Collins. Aging is natural process in everyone’s life that brings with it physical changes. When we think of getting older we think of health issues and impediment. However, health issues can be avoided with a healthy diets exercise and healthy life style. What cannot be change are the evident wrinkles and dark spots that come with ageing. Olay is company that has created a business around the insecurities that women face as they age. Wrinkles, dark under eyes, age spots are some sign of aging and scream out a person’s age. Olay products specifically the Pro-X line promises to stop and reverse the signs of aging by eliminating the imperfections that are apparent in our skin as we get older.

The ad for the Olay Pro-X line advertises that in 28 day there will be a noticeable difference in the appearance of the clients skin. According to the ad “New Pro-X doesn’t just stop aging and smooth out wrinkles it reverses aging completely” aging is expressed as an ugly phase in our life that needs to be avoided. In order for Olay to cell their product they need to convince there audience that aging is negative unflattering and should not me easily accepted because they sell the products that will eliminate the sign of aging. The ad promotes three products the first product is an under eye serum, the second is a wrinkle smoothing cream and the third is a age repair lotion the fact that this third product is called “age repair” implies that the signs of aging are a defect that should be fixed. Moreover, the ad is exaggerated and untruthful instead of using the image of a young woman they use the face of a female baby. The purpose of using the face of the baby is to tell their audience that this products will make their sin look as flawless as the skin of a baby.

The Olay product are usually intended to appeal to female customers because in their TV commercials and the ads in magazines the models are always women. According to the article “Why women should care about their looks” “The brains calculate your value in terms of age, social standing and how approachable you are within thirty seconds or less”. Woman are more susceptible to buy products that will change their appearance because of the need of feeling their best. Precisely this is what the Olay company target the need to look youthful and radiant because is when women feel their best. The same article states that feeling attractive helps in feeling more confident and helps us throughout our lives “No matter how shallow and unfair it is, attractiveness factors into most parts of our lives, including hiring and promotion decisions” . The newest Olay slogan is “Help Promote Younger – Looking Skin” tells the costumer that it’s not okay to look old but in fact to encourage others to look younger.

For this ad I only changed the text. The original ad is unrealistic because it implies that by using the product user will achieve the skin completion of a baby. I choose this ad because in there attempted to make consumers believe in their product they also offend the consumers intelligence. I changed the text of the ad to ridicule it even further and make it sound even more unrealistic and hopefully somewhat funny. There was no need to change the images because my purpose is to state the same message of the ad but in a more direct way. (Changes were made in the ad but not included in essay.)

The Olay company exist since the 1950’s and has dedicated to sell skin care products to improve the appearance of women. This company maintained there business by commercializing femininity “Graham wanted to create a new beauty product for his wife – one that could not only moisturize her skin and leave her feeling beautiful and feminine”. There is nothing wrong with wanting to feel beautiful and youth full in fact is encouraged by psychologist Marcia Reynold because feeling good in the outside helps us feel more confident. However, what is wrong is for skin care companies like Olay to sell falls expectations. In order to sell their products Olay exaggerates the benefits the product really has. Olay also creates a unrealistic concept of how youthful a grown person can really look. Meaning that by telling people in this case women that no matter their age that by buying their products they will be able to look as young as baby is impossible. With this dishonest tactic Olay creates even more insecurities in women because they will feel that their skin is far from being perfect instead of accepting and embracing how they look.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2019). Review of the Promotional Content for Olay Pro-X Anti-Aging. Retrived from https://gradesfixer.com/free-essay-examples/review-of-the-promotional-content-for-olay-pro-x-anti-aging/
GradesFixer. "Review of the Promotional Content for Olay Pro-X Anti-Aging." GradesFixer, 03 Jan. 2019, https://gradesfixer.com/free-essay-examples/review-of-the-promotional-content-for-olay-pro-x-anti-aging/
GradesFixer, 2019. Review of the Promotional Content for Olay Pro-X Anti-Aging. [online] Available at: <https://gradesfixer.com/free-essay-examples/review-of-the-promotional-content-for-olay-pro-x-anti-aging/> [Accessed 16 July 2020].
GradesFixer. Review of the Promotional Content for Olay Pro-X Anti-Aging [Internet]. GradesFixer; 2019 [cited 2019 January 03]. Available from: https://gradesfixer.com/free-essay-examples/review-of-the-promotional-content-for-olay-pro-x-anti-aging/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.