Social and Ethical Responsibility on The Example of The Peter Alexander`s Company

This year Peter Alexander is celebrating their 30th anniversary in the fashion business. Peter is still successfully coming up with new ideas and designs every day. During his school years, Peter struggled with a learning disability called dyslexia and there was nothing in his early years that indicated he would have a profession in fashion. When Peter was 24 years old, he started his own fashion business and in 1988 Peter decided to travel the world and take a suitcase full of samples and try and sell them to department stores and grow his business. He was turned down by many businesses but preserved and he finally began selling items at a major department store. He has successfully made his business grow and now sells his clothes around the world and not just in his home country, Australia.

Social responsibility is an ethical structure and suggests that a person, either an organization or individual, has an obligation to perform for the benefit of society. Social responsibility is defiantly one of the biggest developments in enterprises across the world. Nowadays, businesses can’t easily sell a product or service, rather they must also subsidize a cause to stay viable. Cases have shown that around 84% of customers pursue ethical products, and around 55% of shoppers are inclined to pay extra money for those special products. Wary consumers are gradually paying more attention to the ethics of the products they consume, so having quality social responsibility policies and systems is essential for a business. Keeping consumers pleased is just one of the many benefits of having social and ethical responsibilities. Enterprises that are socially and ethically responsible perform better than those that are not and donate to charities, they are animal cruelty-free and they use environmentally friendly items.

Peter Alexander is incorporating social and ethical responsibilities by donating to charities, they are animal cruelty-free. Peter Alexander demonstrates social and ethical responsibilities by their environmental management by not using plastic bags that pollute and kill the earth. They continuously improve their working standards and conditions such as health and safety and their pay rates for employees are excellent. They have employees volunteering and they interact with their buyers as they always help you in the shops. They are also a huge supporter of animal welfare organizations and since 2005 they have raised over $662,000 for the Royal Society for the Prevention of Cruelty to Animals. Peter Alexander uses natural and safe materials and supplies and their pajamas are made of 100% cotton. The material suppliers are being paid and treated fairly. They use minimization waste and have recyclable bags to keep the Erath clean. Peter Alexander has used outstanding techniques to grow the business and increase its popularity by preventing the costs of wasted power and unnecessary bills. He does this by using renewable energy They also try and save the earth by using paper bags and everything in the shop is environmentally friendly.

They also have great employees that are treated equally and properly. After researching the business, Peter Alexander is an excellent example of a business that incorporates social and ethical responsibilities into their business activities, it is evident that they are acting in a socially and ethically responsible manner and they have improved their businesses performance by being an environmentally friendly and they care about the planet by using safe materials and supplies and not using plastic. They have increased their competitive advantage and are trustworthy to their customers and employees. The importance of social responsibility is to help improve the business and its performance as well as ensure the safety of workers and the environment. So, everybody is welcome to come and shop for pajamas on sale and in trend.

According to American Express, they declare how your business can be more socially responsible. Peter Alexander can reimagine giving like not just earning money but also giving more donations to people in need or contributing to ecosystems and helping save the planet. Peter Alexander can also be socially and ethically responsible by using fewer chemicals and conserving electricity at their shops for example, not using air conditioning and just have the cool breeze from outside or use energy-saving light bulbs as incandescent bulbs use more energy to consume.