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Ego Branding & Consulting has a number of qualities that will allow us to compete in this market propitiously. Our disadvantages are fixable and will be addressed as the company grows.
Strengths – The founders of Ego Branding & Consulting have extensive experience in both marketing and communications that can be advantageous to Black Female Founders and small businesses. The founders combine their training and knowledge gained through their education at both Smith College and Tufts University respectively and applied to their respective jobs at mid-size companies such as Synergy Pharmaceuticals and Twenty Ones Inc (dba. The 40/40 Club). Ego has a regional presence in New York, which has a number of growing efforts to support businesses started by minority owners as well as being a central hub in venture capital. By using the most current technology available to correspond with cohorts, Ego will be able to minimize expenditures charged to its cohorts.
Weaknesses – Presently, both of Ego’s founders both hold full time positions in communications, marketing and human resources. Both are operating Ego as an additional occupation, which is impeding Ego from taking full advantage of many current opportunities. To curtail expenses, Ego is currently operating in a digital space, allowing us to work with Black Female Founders across the United States. While having access to a strong, eclectic Advisory Board, in order for Ego to create a physical space in New York for Black Female Founders Ego will require added resources. Ego also has limited experience in venture capital, but would be using every opportunity presented to network and ascertain as much knowledge without outsourcing.
Distinguishing Skills – The unique proficiencies for Ego Branding & Consulting are:
Ego Branding & Consulting intends to enter the market for providing accelerator services to black female founders. Below we discuss our analysis of the environment, the target market, our competitors, and the company.
The environment is well suited for Ego Branding & Consulting. With the market for startups and IPOs once again heating up, there is an opportunity for Ego to work with black female founders to address and fix the funding gap that exists between them and their white male counterparts.
Particular market factors may play a part in Ego Branding & Consulting’s capacity to succeed. These factors are identified below:
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