The Effect of Social Media Influence: [Essay Example], 619 words GradesFixer
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Effect of Social Media Influence

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

The rising vogue of social media is allowing marketers to build a powerful relationship with the customers. Reaching out to the customers through social media websites is the emerging trend of marketing these days. It has become a pivotal tool when it comes to brand building and engaging potential customers.The Strategy is to capitalise on customers by making them feel connected to the brand and lead to advocacy and loyalty. On the other hand it has enabled the average customer to have a better interaction with high end shopping firms and has encouraged the users of social media to eloquent their affinity or dislike towards the product or service.This is what the traditional shopping looked like: You get into your favourite store, slowly walking from rack to rack , checking out the display and putting a dress over your body to see if it suits you or not in the nearby full view mirror and ending up buying the perfect size for yourself.

Pssst... we can write an original essay just for you

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

121 writers online

Today, shopping is scrolling through your Instagram in the back of an uber, finding the product you like, tagging a few of your friends to get a second opinion and finally placing an order right off your smartphone through e wallets. Thus, the rising trend of social media platforms has created opportunities for new Business models and delivery policies in electronic Commerce which is referred to as social commerce.Social commerce is a phenomenon that has changed the way people think of online shopping. Where online shopping is traditionally private , social commerce encourages sharing. Let us take shopping via sites offering daily deals.There is a sense of urgency when it comes to daily deals because of time limitations, but then it offers huge discounts with each purchase.

Along with these discounts, consumers are often rewarded when they share deals with receiving incentives such as referral credits. Consumers are also encouraged to share these deals because it allows them to be seen as an instigator and a valuable online connection. In the recent years ,social media channels which include, but are not limited to: Twitter, Facebook, Instagram, Pinterest and YouTube have all jumped into the social commerce game in one form or the other. But the question remains: Is social media really the ideal place to buy and sell? The reactions are mixed but this hasn’t discouraged companies from adopting Social Commerce as a new source of marketing.Some of the social media channels are willing to bet the answer is yes!. One report by Deloitte found that 47% of millennials say their purchase decisions are influenced by social media. For perspective, the figure is 19% across all other age groups.The millennials pay more attention to the inputs from their peers about what product is best for use than to the marketing messages of brands. Still this knowledge helps marketers to grasp consumers relationship with social media to influence shopping.

According to Forbes-The effect of social media influence over purchase decisions is a powerful one. Consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. They’re also 29% more likely to make a purchase on the same day when using social media to make purchase decisions.Pinterest’s “”Gifts feed”” specifically features Product Pins with pricing, availability and buy links. And Forbes called Instagram “”the world’s most powerful selling tool”” due to the success of its sponsored posts, which have significantly increased the brand engagement and awareness for early adopters since their debut in November 2013.The social commerce game is changing with each Innovation and businesses of all types and sizes should be ready to adopt these changes.

infoRemember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism-free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The Effect of Social Media Influence. (2018, December 03). GradesFixer. Retrieved April 23, 2021, from
“The Effect of Social Media Influence.” GradesFixer, 03 Dec. 2018,
The Effect of Social Media Influence. [online]. Available at: <> [Accessed 23 Apr. 2021].
The Effect of Social Media Influence [Internet]. GradesFixer. 2018 Dec 03 [cited 2021 Apr 23]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you



    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer uses cookies. By continuing we’ll assume you board with our cookie policy.


    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery