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People increasingly use online dating websites to meet potential romantic partners. Dating websites ask users questions to analyze their personality and match them with other users they are compatible with, using “match” or “compatibility” percentages. These measures of compatibility may not be entirely accurate in predicting compatibility, and thus should not be used as an absolute measure of a user’s compatibility with another. This study aims to asses the influence of this expected compatibility created by the percentages, and users subsequent initial attraction to other users they are supposedly compatible with. A sample of heterosexual male college students between the ages of 18 and 25 will be studied using a between subjects, mixed-methods design. Self-reporting demographic and personality attributes measures will be administered, participants will view a simulated online dating profile, and a self-reporting post-test survey on attraction will also be taken. If the research hypothesis is supported and the compatibility percentages are seen to have an effect on subsequent attraction to the profile, the conclusion will be that the reliability of the compatibility percentages on online dating websites should be re-evaluated. It will also be concluded that individuals should perhaps not place so much faith in these compatibility percentages to inform them of actual compatibility.
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