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In one of the ted talks program, Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants — and can get — an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation. As a result, toilets and healthcare services can be just as ubiquitous as coca cola. Nepal with population of almost 28 million is still fighting problems of high fertility like many other South Asian countries and the contraceptive prevalence rate is only 49.7%, which drives the country into number of underlying problems like early pregnancy which also eventually leads to the vicious cycle of poverty. This now brings us to strategize to know how to communicate about the importance of family planning service and eventually strategize a roadmap to deliver the basic health services and contraceptive pills in remote areas of Nepal effectively and efficiently.
As technology has disrupted almost every sector, media sector is also no exception. Internet penetration in Nepal is 63%. As we observe the increasing use of social media and also Nepal government’s laws in favor of internet usage, it is evident social media sites and other digital channels of media will also be an effective method of reaching out to mass audience and specifically the younger audience to impart awareness regarding contraceptives and reproductive health. My job as a Communications Officer involves me to liaise with the field officers and Community Health Officers, who have been working in the different remote parts of the Himalayan region of Nepal through Nurse for Nepal Project (funded by the Government of Australia).
As mentioned by Melinda Gates, the situation is also no different in the remote area of Waku and Cheskham, where huge brands like Coke have penetrated the small market unlike the necessary vaccination and basic health services. Our field officers have been running health awareness relating to maternal and neo-natal health and family planning. However, imparting awareness campaigns have been challenging due to geographical. So, reach out to every nook and corner of remote village, we have been coordinating our efforts by giving training to female community health volunteers deployed by the government, who are also trusted focal person for the villagers in remote area of Bung to impart awareness about maternal and neo natal health care. This is just an instance where an appropriate communication strategy playing crucial role for social behavior change. However, these developments could be faster and more effective with the use of real time monitoring in case of delivery of vaccination as well as family planning products. This leads us to mitigate any deviation earlier and respond to the problem in time.
Realizing this next big wave of change coming through disruption of media and its significance in accelerating the pace of developement, I believe an aspiring non- profit marketing professional should have knowledge on an integrated communication strategy. And especially when Nepal is transitioning towards a federal democratic republic nation it means strategies and policies are to be revised accordingly. And this is also the time when we can learn a lot from other federal nations in many aspects. As Canada is also a nation with provinces, a lot can be learned. Thus, I chose to study in Canada. While searching for a suitable college I was determined to join a college with a strong curriculum in marketing emphasizing on both traditional as well digital aspects of marketing. This is why I chose Fanshawe because it has its curriculum specifically in non-profit marketing and also digital marketing in collaboration with the largest search engine in the world, Google. Likewise, I am also expecting to learn a lot from its experienced faculties like one of them being Mr.
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