The way people communicate with one another in the era of Internet: [Essay Example], 612 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Way People Communicate with One Another in the Era of Internet

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

The development of social media on the Internet has considerably transformed the way people communicate with one another. According to a recent Nielsen report on the state of social media, nearly 80% of active Internet users visit social networks and blogs (“State of the Media,” 2011). Social media can be described as “a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities, and issues” (Black-shaw & Nazzaro, 2004).“Social media” is an umbrella term that includes social networking sites, creativity work sharing sites, blogs, and forums. This new media form is becoming increasingly influential on consumer behavior in the marketplace, specifically in awareness, obtaining information, developing opinions, and purchasing behavior.

Consumers are substituting traditional media and means of advertising, such as television, radio, magazines, and newspapers, for new media that give them instant access to information at their own convenience. Due to its consumer-generated nature, social media is perceived as a more trustworthy source of information than traditional advertising and communication. Therefore, consumers are turning to social media platforms to obtain information and make purchasing decisions (Mangold & Faulds, 2009). As both a new promotional tool and a venue for consumer-generated communications, social media is becoming increasingly influential on the creation and realization of a music star’s image. A variety of social media platforms including Facebook, MySpace, Twitter, YouTube, VEVO, and interactive artist websites, are used to manage promotion and monitor publicity of stars. The following discussion of social media’s influence and importance on the creation and realization of the music star image will focus on the first two media texts: promotion and publicity. Promotion. While traditional advertising, public relations, and direct selling still exist and remain essential, social media is becoming an increasingly important tool used in the promotion of a music star image.

According to Nielsen, active adult social networkers are 75% more likely to be heavy spenders on music compared to the average adult Internet user, therefore promotion via social media is crucial to an artist’s and, in turn, their record label’s success. Mangold and Faulds (2009) suggest “a new [communications] paradigm that includes all forms of social media as potential tools in designing and implementing [marketing] strategies.” Promotion via social media is similar to that of traditional elements of the promotion mix in that it enables companies to communicate messages to their customers. In terms of the music industry, it allows artists and record labels to talk to their fans and customers. Messages published in social media are consistent with the artist management promotional strategy and design of the star image. Management also controls the content, frequency, timing, and medium of this communication (Mangold & Faulds, 2009).

Advances in social media have significantly reduced the communication gap in distance and time between an artist and a fan. Various types of social media “enable instantaneous, real-time communication, and utilizes multi-media formats (audio and visual presentations) and numerous delivery platforms (Facebook, YouTube, and blogs, to name a few), with global reach capabilities,” (Mangold & Faulds, 2009). An artist is virtually able to communicate instantly with thousands of people over a number of media platforms. In the digital marketplace of social media, artists must maintain an online persona that is consistent with their manufactured star image (Ferri, 2010).

Social media platforms, such as Facebook and MySpace, offer users a one-stop shop for everything about an artist.“Essentially, it’s an electronic press kit,” said Derek Bachman, program manager at SaskMusic (Foley, 2010). From an artist’s Facebook page, fans are able to find information including the artist’s biography, band members, tour dates, and discography.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The way people communicate with one another in the era of Internet. (2018, May 01). GradesFixer. Retrieved January 13, 2021, from https://gradesfixer.com/free-essay-examples/the-way-people-communicate-with-one-another-in-the-era-of-internet/
“The way people communicate with one another in the era of Internet.” GradesFixer, 01 May 2018, gradesfixer.com/free-essay-examples/the-way-people-communicate-with-one-another-in-the-era-of-internet/
The way people communicate with one another in the era of Internet. [online]. Available at: <https://gradesfixer.com/free-essay-examples/the-way-people-communicate-with-one-another-in-the-era-of-internet/> [Accessed 13 Jan. 2021].
The way people communicate with one another in the era of Internet [Internet]. GradesFixer. 2018 May 01 [cited 2021 Jan 13]. Available from: https://gradesfixer.com/free-essay-examples/the-way-people-communicate-with-one-another-in-the-era-of-internet/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.