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The chief elements of the strategy that Whole Foods Market is pursuing and providing the finest quality of products in the market that is free from preservative and other genetically engineered products that reduce the quality of being organic. Whole Foods Market promises to provide food products with their complete nutritional value. The company promises to provide fresh, natural, nutritional and aesthetically pleasing food products to its customers. This has helped the company to gain a competitive advantage over other companies functioning in the same business. This strategy is clearly highlighted in the company’s core value which states, “Whole Foods, Whole People, and Whole Plant”.
Their strategy is definitely well matched as Whole Foods focuses on supplying consumers with the healthiest products available. The products are without pesticides, hormones, and other genetically engineered products that could affect health, community, and agriculture. The quality products at Whole Foods have a flavorful taste and are preferred by the demands of health-conscious consumers and the current trends of a healthy lifestyle. y. I believe their strategy plan has proven to be effective, because Whole Foods has proven to respond appropriately to an array of economic situations and was able to capitalize on opportunities. Whole Foods also appears to have a good grasp on the consumers and trends as it relates to the food industry.
John Mackey’s vision provides Whole Foods an extended direction to expand its market globally and into every community and society as the company’s mission itself states that the company is inclined towards promoting well-being of all individuals, beyond the territories and boundaries. John Mackey does justice to the company by wishing to set it as the most superior name in the food retailing business. John Mackey’s strategic vision and company’s mission statement address an issue that is greater than figures and is concerned about keeping human health intact in the era of industrialization by providing natural food around the world. Although, the natural food products cost higher and cannot be justly compared with products that have been mass produced, the company does go against its own vision of making organic products available to all human. Hence the strategic vision and implementation plan should consider the pricing of the food products in order to stand by their mission.
Considering the consistent growth of Whole Foods and the widening consumer base of the company, it can be safely said that Whole Foods Market takes its core values very seriously and are most definitely real. Moreover, since the consumer base of the company consists specifically of people who are extremely aware of what they consume and hence are relatively harder to convince, the continuous growth of the company leaves no doubt regarding the deliverance of Whole Foods Market. The customers of Whole Foods Market get affected by core values of the company and hence it matters to them whether the company stands by what it states. Since the company primarily works to address the concern of public regarding health food products, it puts a lot of stress on assuring that it delivers its core values through its products, staff and management which is why, the management and staff of Whole Foods Market stores are readily available to answer queries of the customers with the suitable literature. Whole Foods Market has complied with its core values by creating an environment which readily accepts and answers clients’ queries, provides the customers with diverse product line that is nutritional, organic and natural, providing a comfortable environment for the customers to shop in by hiring concerned individuals in the staff and by empowering its staff to be self-sufficient at organizing and managing the clients and the stores.
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