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How To Design Professional Business Cards the perfect business card. I’m going to give you five tips on how to create the ideal card for any situation. these five tips aren’t going to apply for every single one of you, and that’s the key. Number one, you need to understand your purpose for the business card. as a business owner. I have multiple businesses. When I use business cards and I go to events, sometimes I’m speaking. Other times, I’m simply sitting back in the audience, but I’m at a point with my business where I’m pretty selective about who I want to spend time with.
So my business cards are geared a little bit differently. They actually say just simply “business owner” on them. They only have my email address because honestly, I am very careful about who gets my phone number now. That business card, for many people, especially if you look online, they’ll say it violates a number of rules, but for me, it serves my purpose. It actually is something that has plenty of room that I can write on the back of it and it sends the message that I want to send. A good example, I met a guy named Chris Brogan who’s at the New Media Expo, shook his hand. He didn’t know me from atom, but I knew who Chris is. Chris is actually one of the leaders on the internet, just for the last decade has been someone out there leading the charge on what the worthy internet is taking us and what it’s going to do. He’s got a very popular blog. Now, when he looked at my business card and he saw “owner”, it immediately sparked his interest. I also mentioned at some point where he picked up that I was in the Marine Corps, so all of a sudden, he meets a Marine who’s a business owner. It turns out he owns The Business Owner Magazine, so he was very interested.
It turned into a guest post. Now, my purpose was to send the message and to connect with other business owners, people that are running companies that I respect and I knew that they would pick up on that kind of stuff, so my business card, number one, served its purpose. Now, let’s look for you. If you’re out there looking for a job, then that business card needs to in a sense send that message. You don’t want to be using a business card from some other company you used to work at. Instead, get a new business card that actually says .. maybe it lists some of your unique skills, some of the things that sets you a part, not a full resume because you don’t want the card to be cluttered, but you want to make that positive first impression. You want it to be memorable. That’s very important because if you’re memorable, you’re actually referable.
Oftentimes, you’re going to meet somebody, give them your card, and to be honest, there’s not going to be a connection. There’s not really a way that they can help you. However, if you’re memorable, if you’re somebody that strikes into their memory, then you’ll be able to.. in a sense, when they meet somebody and they’re like, “You know, I just met someone that you need to meet,” and they could pull out your card, they’re going to be able to make that connection, so number one, focus in on the purpose of your card.
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