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What is search engine optimization and why is it important

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Search engine optimization is nowadays more important than ever, and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. Also, it is a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate.SEO can also be considered as a framework since the whole process has some rules (or guidelines), many stages and a set of controls. Why is SEO important? In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to the online store you need to in the top positions.
  • SEO is not only about search engines, but good SEO practices improve the user experience and usability of a website.• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is essential for the smooth running of a big website. Websites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is the increase in search engine traffic, and their indirect interest is having a typical framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

An introduction to SEO for beginners to SEO the above definition may sound complicated, in simpler terms Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.

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GradesFixer. (2018, October, 08) What is search engine optimization and why is it important. Retrived April 1, 2020, from https://gradesfixer.com/free-essay-examples/what-is-search-engine-optimization-and-why-is-it-important/
"What is search engine optimization and why is it important." GradesFixer, 08 Oct. 2018, https://gradesfixer.com/free-essay-examples/what-is-search-engine-optimization-and-why-is-it-important/. Accessed 1 April 2020.
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