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The panda update was originally launched by Google way back in 2014 and the purpose of panda was to STOP website with poor quality content from being featured on the first page of google.
When Google introduced this algorithm update for the first time it was called by many of us as the farmer update as it seemed to affect content farms. For those who don’t know content farms are website that have information from many sources, most likely stealing that information from other sites on the internet. Anyhow the update effected a ton of website and the algorithm change was eventually officially named after one of its creators, Navneet Panda.
When Panda first came about, a lot of search engine optimization experts thought that this algorithm was targeting sites with unnatural backlink patterns. After all it turns out that links are most likely not a part of the Panda algorithm. It is all about the quality of the content. After a deeper analysis, sites that were affected by Panda algorithm substantially dropped off in rankings.
But I have also seen sites that have taken a minor loss on the date of a Panda update. No one apart from Google really knows all the factors used to determine the quality of the site through the eyes of panda however there are There are a few factors that are widely accepted as important things to look at in regards to Panda:
There are also other factors that pay a role in the panda algorithm but honestly if you know how to write content that is original, provides value and solves a problem then you should be fine.
As we all know Google updates its algorithms all the time and Panda is no different. Back in the day Google used to make public whenever they were refreshing the algorithm, but now they only do this if there is a really big change taking place. If you have noticed that your site was affected by Panda and you have made some improvements to yours on page then, when panda refreshed you should slowly see your rankings go back up and the reason for that is because every time panda algorithm refreshes, Google takes another look at all the sites on the internet decides whether or not it looks like a quality site in regards to the criteria that the Panda algorithm looks at. Keep in mind that some site might take some time to see the full extent of the improvements. This is because it can sometimes take several months for Google to revisit all of your pages and recognize the changes that you have made.
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