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Say goodbye, to black Friday…! Let’s buckle up for a holiday bash with Cyber Monday. Here’s the thing, though. All those awesome styles are running low. That’s why you’re getting our first pop at them through our early cyber sale! All you need is a bag to carry all those presents? We’ve got you covered! Place an order with (50% off!) between now and midnight. Hurry…! Cyber Monday, a worldwide event… Cyber Monday is surely becoming a worldwide event, with an increased amount of retail searches and clicks last year across all countries.
This online shopping holiday has been around since 2005 when Ellen Davis, the Senior Vice President of Research and Strategic Initiatives for the National Retail Foundation, coined the term ‘Cyber Monday’ after noticing the trends for a big spike in online traffic on that fateful Monday, right after Thanksgiving. After the New York Times picked up the story, the term quickly went viral. Some of online retailers saw their sales increase substantially even before the term was coined, but thanks to the added attention, shoppers began seeing it as an opportunity to join the masses looking for special online deals offered by e-commerce sellers who were quick to capitalize on the trend.
We are happy to help you… To make most of the holiday weekends, here are some e-commerce tips that will position your store for record breaking revenue and incredible customer experience.
Consumers won’t automatically assume your store is running a Cyber Monday special unless you tell them early and often. Remain top of mind by rolling out a social media campaign that showcases upcoming flash sales, shares coupon codes, and creates a buzz around your sale. For example, if your online shop sells sustainable footwear, you could write articles for relevant audiences about how sustainable products give back. This is also a good time to think about ad campaign or Facebook ads to grab shoppers’ attention and entice them to your site.
Your buyers need a reason to visit your site during Cyber Monday; a keen business strategy for standing out from your competition will help. Try launching a series of flash sales to drive interest before – and during – the shopping experience. These hourly sales can attract a frenzy of shopping and cause visitors to come back later to dive on your next sale. Just make sure your flash sales don’t cause shopping tiredness. A sale every hour may just distract and confuse customers who decide to wait until later to buy. But time is of the essence on Cyber Monday, and those shoppers will likely end up hopping over to someone else’s site. To keep the excitement, consider flash sales for different categories or at intervals that seem more appropriate to your audience.
Shopping online doesn’t need to be a solitary experience. Installing live chat software to communicate with your shoppers can add an element of personalization to your brand, while also helping drive sales from on-the-fence shoppers. Once you’ve chosen and installed a provider’s software, set the program’s alerts to let shoppers know you’re ready and waiting to help with product selection or other questions. Think of your live chat service as a way to play “personal shopper” on Cyber Monday by showcasing your best products and deals, while also helping customers find what they’re looking for and prompt easier sales. Live chat tools can also help you answer questions about technical difficulties, shipping, or other issues that might be keeping would-be customers from purchasing.
It’s every e-commerce store owner’s nightmare – abandoned carts. You know shoppers must have been interested in the product if they added it to their carts, but for whatever reason, they never pulled the trigger. That doesn’t mean all hope is lost. Instead of obsessing over your abandoned cart statistics, target those wayward buyers with ads and email messages specifically designed to get them back. Generate an automated message that reminds them their cart is empty, and consider sweetening the pot with a “limited time only” discount code to get them to pull the trigger.
Cyber Monday isn’t just an opportunity to create a sales frenzy at your online store. It’s also the perfect time to focus on email list building. For starters, make sure to send your loyal subscribers Cyber Monday sale announcements and discount codes – perhaps offering them additional discounts if they spread the word with a referral program. Next, entice new shoppers to sign up for your list in exchange for a limited time only Cyber Monday code. Encourage them to stay on your email list by promising ongoing promotions and product sneak peeks just for loyal subscribers. Not only will this help your Cyber Monday promotional efforts, it’ll keep your customer pipeline full of new prospective buyers after the holiday wraps up.
To get even more leverage out of your Cyber Monday success, try bundling your products together to create appealing packages. Essentially, you group three or four like-minded products together (usually ones that people buy together anyway). Offer a small discount to purchase the bundle versus how much each individual item costs, showcasing how much customers will save with your offer.
Think about Cyber Monday as an event – not just a time to sit and watch sales roll in. Head to Facebook Live to chat with your Facebook followers and show off your products, start tweeting your excitement over the big day, or Snapchat your way through the day, giving a behind-the-scenes look at what’s going on with your store. Despite all the perks that come along with e-commerce, shoppers want to feel the same excitement that comes with scoring the best deal in-person and sharing the experience with others. Give them an excuse to show off what they scored by asking them to post a selfie with a special hashtag in exchange for a discount code for your next big sale.
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