Beyond Business

Eugene Lang College The New School for Liberal Arts is an exceptional institution that offers a unique and progressive approach to higher education. The college is renowned for its interdisciplinary and experiential curriculum, which emphasizes critical thinking and creativity. As a student who values a diverse and innovative learning experience, I am excited about the opportunity to study at Lang.

My passion for business and entrepreneurship began when I was a teenager. I was always fascinated by the way that successful businesses were able to create value for their customers, employees, and communities. As I got older, I became more interested in the specifics of business management, and I knew that I wanted to pursue a career in this field.

At Lang, I am particularly drawn to the Business and Entrepreneurship program, which is designed to provide students with a comprehensive understanding of the principles and practices of business, as well as the skills necessary to launch and manage successful ventures. The program is focused on experiential learning, meaning that students have the opportunity to apply what they learn in real-world situations. This approach resonates with me because I believe that hands-on experience is the best way to learn and develop skills.

I am particularly interested in pursuing a career in marketing and branding, where I can use my skills and knowledge to help organizations create compelling messages and connect with their audiences. As a marketing professional, I would be responsible for developing marketing strategies, creating marketing materials, and analyzing market data. I am drawn to this field because I believe that effective marketing is essential for the success of any business, and I am eager to be a part of that process.

In addition to my interest in business and entrepreneurship, I am also passionate about the liberal arts. I believe that a well-rounded education that includes the humanities, social sciences, and natural sciences is essential for personal and professional growth. I am excited about the opportunities for interdisciplinary learning at Lang, as well as the college's commitment to social justice and sustainability.

In conclusion, I am excited about the opportunity to study at Lang and be a part of its dynamic and innovative community of learners. I am drawn to the Business and Entrepreneurship program and the college's focus on experiential learning, and I am eager to pursue a career in marketing and branding. Additionally, I am committed to a well-rounded education that includes the liberal arts and look forward to taking advantage of the many opportunities for interdisciplinary learning at Lang.