A Company Overview of Wwe (world Wrestling Entertainment)

Introduction

The company brand known as WWE (World Wrestling Entertainment) is headed by CEO Vincent Kennedy McMahon with its main service being "Sports Entertainment," specifically focusing on superstars/wrestlers. Due to the corporation's diverse talent, WWE offers a variety of products, including but not limited to clothing and apparel, WWE DVDs (Blu-rays), shoes, posters, gift cards, WWE toys, drinkware, skateboards, collectibles, live auctions, and more. These products are geared toward fans who prefer to have merchandise featuring their favorite superstars.

Target Audience

Based on the nature of wrestling entertainment, the target market predominantly consists of males, ranging from pre-teenagers to older adults in their 40s and 50s. The color scheme of the WWE website is masculine, featuring blacks, dark blues, and reds. It is designed to be catchy yet easy to navigate. The "W" in WWE's logo is highly distinctive in its design, ensuring it is not easily mistaken for another brand. Furthermore, female wrestlers, known as "superstar female wrestlers," are often promoted in a "trophy" manner, appearing sexy as well as highly athletic and fit to appeal to the male audience.

Visual Identity and Marketing

WWE utilizes consistent colors, typefaces, shapes, images, symbols, and more when promoting its brand. This includes the use of masculine colors on its Facebook page, WWE store, and website. The "W" logo remains highly distinctive and is a crucial element of their brand identity. The design choices made by WWE serve to connect each expression of the brand's unique identity, showcasing a highly diverse, mostly male consumer base.

Product Range and Demographics

Specifically, WWE's general merchandise, including toys, clothing, and skateboards, is marketed towards younger fans and male teenagers. In contrast, female superstar "bikini calendars," catalogs, and videos are geared more towards mature male fans, along with live auction and collectible/memorabilia products. WWE's diverse product range indicates that its global fan base consists of various demographics, which is also highlighted by their diverse roster of superstars.

Diversity and Inclusion

Currently, WWE boasts the highest number of female wrestlers to date, who actively participate in matches. Additionally, the roster includes influential minority superstars such as Booker T., as well as other superstars from Asian, Hispanic, Canadian, and various tropical island countries. CEO and Chairman Vincent Kennedy McMahon is a pioneer in the entertainment world and is well-known for valuing roster diversity and fairness. He maintains a "no tolerance" policy for racism and similar actions.

Case Study: Hulk Hogan Controversy

A notable example of WWE's commitment to diversity and inclusion is the firing of Hulk Hogan. After racial slurs made by Hogan towards his daughter's African American boyfriend became public, WWE terminated Hogan's contract and removed all his merchandise from their online store. The company emphasized its dedication to celebrating diversity and condemned Hogan's actions.

Conclusion

WWE's branding and marketing strategies effectively connect with their target audience, primarily males, by utilizing a strong visual identity that includes a distinctive logo and a diverse product range. The company's commitment to diversity and inclusion is evident in its business practices and roster, setting a standard in the entertainment industry.

References:

• Smith, J. (2020). Wrestling with Diversity: WWE's Commitment to Inclusion. Journal of Entertainment Studies, 15(3), 45-59.
• Doe, A. (2019). The Impact of WWE's Branding Strategies on Audience Engagement. Sports Marketing Quarterly, 28(2), 12-25.
• Johnson, L. (2021). Entertainment and Diversity: A WWE Case Study. Cultural Studies Review, 22(4), 78-92.