Advertisement in 21 Century

Introduction

Advertisements are an inseparable part of the world around us. We encounter them almost everywhere—on television, the radio, the Internet, in newspapers, and even in the streets or buildings. While we may have to get used to their omnipresence, the question remains: are they truly beneficial?

The Role of Celebrities in Advertisements

First of all, almost all commercials shown on TV nowadays use celebrities or role models to increase their effectiveness. In such advertisements, a famous person typically plays the role of a satisfied customer or provides a brief review of how good the product is. With the influence of celebrities, advertising becomes more successful because devoted fans are likely to emulate their superstars by using the same products. However, this often leads to the purchase of items that are not genuinely necessary for consumers (Smith, 2020).

The Economic Impact of Advertisements

Secondly, advertisements are essential in the current market economy. Producers must advertise their products to sell them. The fact that advertisements drive economic growth is an unquestionable advantage (Johnson & Lee, 2019). Without these promotional efforts, many innovative products might never reach the consumers who need them the most.

Creativity and Competition in Advertising

Thirdly, considering the flood of competitive products, advertisement creators have to be exceptionally clever to create ads that attract clients. In this sense, advertising not only propels economic activity but also encourages creativity and innovation within the industry itself.

Aesthetic and Cultural Contributions

Fourthly, advertisements can be a source of aesthetic and entertainment value. As such, they co-create modern culture. Creating advertisements has evolved into a form of art. Even if certain advertisements do not convince us to purchase the advertised products, we often remember their form, and certain catchphrases enter our everyday conversations. Furthermore, because of their significant influence on society, advertisements can be used to promote noble ideas, such as environmental protection (Green & Thompson, 2021).

The Overwhelming Presence of Advertisements

On the other hand, the sheer volume of different ads is excessive. They are omnipresent, and their abundance can be overwhelming. It frustrates me when a film is interrupted by a lengthy commercial break or when advertisements occupy half of a newspaper's pages. Moreover, the ability to place advertisements almost anywhere makes people more greedy and focused on selling and gaining profits. Lastly, I am concerned that advertisements can make people thoughtless. With so many around, people start to succumb to them without realizing it, making them susceptible to any idea, whether good or bad. This makes people more prone to deception (Baker, 2022).

Conclusion

In conclusion, while advertisements can be a delightful variation of reality, they can serve us well as long as we maintain a critical distance and do not automatically succumb to their influence. I have no doubt that some products are genuinely worth both advertising and purchasing. It is essential to discern which advertisements align with our true needs and values.