Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause: [Essay Example], 588 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

Nike is a major international sports brand who has always used famous sports figures to promote their brand. However, the use of Colin Kaepernick in one of its recent ad campaigns is different from its usual method of using athletes in promoting their brand or new product. If you look at the ad, you will realize there isn’t any product being promoted, it is just Colin Kaepernick, two sentences and the famous Nike logo aligned with its equally famous slogan; “Just do it”. Knowing what Colin Kaepernick stands for, why he isn’t playing football anymore, you are left dumbfounded as to why Nike would use him, why would they enter a polarizing political scene? It is debatable if Nike is placing a foot in the political scene, but you cannot argue that the use of Colin Kaepernick in this unique ad, based on Nike’s previous methods, is an extremely powerful ad.

Colin Kaepernick, former quarterback of the San Francisco 49ers in the NFL was a young and promising football player. After taking over the position from Alex Smith, a former first round pick, led the 49ers to a Super Bowl Final, was a rising star, an African American quarterback who was on the rise. However, Kaepernick was never able to live up to his potential, even losing his spot in 2016. In one of the preseason games, Colin was visibly seen taking a knee during “The Star-Spangled Banner”, which caught the nation’s attention and was a talking point throughout the whole season. After the game, Colin explained why he took a knee, saying, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color”. As of now Kaepernick is out of the league, having trouble finding a new team.

The ad is simplistic in every way imaginable, but powerful nonetheless. The ad’s color palate is mainly a black and white color scheme, with Colin Kaepernick filling the whole image space. He is directly looking at the camera, or viewer. Under his eyes it says “Believe in something. Even if it means sacrificing everything”. Most likely referencing him taking a knee during the national anthem and as a result having a grim chance of playing the league again due to teams not wanting to deal with the publicity. In addition, Nike could be seen sacrificing things too, as Colin’s protest is polarizing and nothing short of a risk financially. On the bottom of the ad appears Nike’s logo and its famous slogan “Just do it”. Colin’s face demeanor comes off as somber, somewhat as a person who is being oppressed and has had enough. Not entirely given up, but someone who is calm, a low-key confidence and optimism that his stance will inspire more people to join his cause. It is a stretch, but the black and white color scheme may represent the distrust and tension between the white and black cultures. Both Nike and Colin benefitted from the ad, Colin’s message was given exposure again and Nike gained $6 billion as a result. Even though no product was being sold, the brand was aligning itself with the side that approves of Colin’s protest. As a result, gaining more revenue in return, even if it meant losing customers who oppose Colin’s protest. Nike decided to align itself with a powerful message, even if it may have been a risk before running the ad, it sure did come out as a success for both parties involved.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2020). Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause. Retrived from https://gradesfixer.com/free-essay-examples/analysis-of-nike-advertisement-with-colin-kaepernick-do-it-for-the-money-or-the-cause/
GradesFixer. "Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause." GradesFixer, 02 Apr. 2020, https://gradesfixer.com/free-essay-examples/analysis-of-nike-advertisement-with-colin-kaepernick-do-it-for-the-money-or-the-cause/
GradesFixer, 2020. Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause. [online] Available at: <https://gradesfixer.com/free-essay-examples/analysis-of-nike-advertisement-with-colin-kaepernick-do-it-for-the-money-or-the-cause/> [Accessed 11 August 2020].
GradesFixer. Analysis Of Nike Advertisement With Colin Kaepernick: Do It For The Money Or The Cause [Internet]. GradesFixer; 2020 [cited 2020 April 02]. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-nike-advertisement-with-colin-kaepernick-do-it-for-the-money-or-the-cause/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.