Assessment of Tesla Inc. Framework Based on Bartlett and Ghoshal Model

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About this sample

About this sample


Words: 561 |

Page: 1|

3 min read

Published: Jan 30, 2024

Words: 561|Page: 1|3 min read

Published: Jan 30, 2024

Table of contents

  1. Overview of the Bartlett and Ghoshal Model
  2. Tesla Inc.: Global/Local Dimension
  3. Tesla Inc.: Integration/Responsiveness Dimension
  4. Tesla Inc.: Worldwide Coordination/Local Flexibility Dimension
  5. Tesla Inc.: Coordination/Control Dimension
  6. Conclusion

Tesla Inc. is a renowned American electric vehicle and clean energy company founded by Elon Musk. Since its inception, Tesla has expanded its operations globally, making it a relevant case study for evaluating organizational frameworks. This essay aims to assess Tesla Inc.'s strategic framework using the Bartlett and Ghoshal model, which emphasizes the need to balance global integration and local responsiveness.

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Overview of the Bartlett and Ghoshal Model

The Bartlett and Ghoshal model provides a framework for analyzing multinational corporations' strategies, emphasizing the global/local, integration/responsiveness, worldwide coordination/local flexibility, and coordination/control dimensions.

Tesla Inc.: Global/Local Dimension

Tesla Inc. has a global presence with operations in various countries while also maintaining local production facilities and sales networks. The company's approach to balancing global and local demands involves standardizing key aspects of its products and operation, while also adapting to local market preferences and regulations. This strategy allows Tesla to achieve economies of scale while addressing local customer needs and legal requirements. However, it also presents challenges in terms of managing diverse markets and ensuring consistent quality across different locations.

Tesla Inc.: Integration/Responsiveness Dimension

In terms of standardization and adaptation, Tesla has adopted a relatively standardized approach to its products and technology, ensuring a consistent brand image and driving innovation globally. However, the company also demonstrates responsiveness to local market conditions, such as adapting charging infrastructure to suit different regions and offering localized options for customers. This approach enables Tesla to maintain a competitive edge in diverse markets while leveraging its technological expertise. Nevertheless, balancing standardization and responsiveness requires careful attention to customer preferences and regulatory differences in various countries.

Tesla Inc.: Worldwide Coordination/Local Flexibility Dimension

Tesla's decision-making is largely centralized, allowing the company to coordinate its global activities effectively and align its strategies with its overarching mission. At the same time, Tesla exhibits flexibility in its local operations, adapting to regional regulations and market dynamics. This balance facilitates efficient global coordination while catering to specific market needs. However, achieving local flexibility within a centralized framework requires effective communication and understanding of local contexts, posing management challenges.

Tesla Inc.: Coordination/Control Dimension

Tesla employs coordination mechanisms and control systems to manage its global operations, ensuring consistency and compliance with company standards. The company's use of advanced technology and data analytics enables effective coordination while maintaining control over local operations. However, as Tesla continues to expand, maintaining control over diverse markets and ensuring alignment with the company's goals may become increasingly complex.

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In conclusion, Tesla Inc.'s framework aligns with the principles of the Bartlett and Ghoshal model, demonstrating a balance between global integration and local responsiveness. The company's approach presents advantages in terms of synergies across markets and innovation, but it also poses challenges in managing diverse local requirements. To enhance its strategic management, Tesla should focus on improving communication and understanding of local markets while leveraging its centralized control to drive global coordination effectively.

  1. Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: New strategic requirements. Sloan Management Review, 31(2), 7-17.
  2. Ghemawat, P. (2007). Managing differences: The central challenge of global strategy. Harvard Business Review, 85(3), 58-68.
  3. Peng, M. W., Wang, D. Y., & Jiang, Y. (2008). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920-936.
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This essay was reviewed by
Prof. Linda Burke

Cite this Essay

Assessment of Tesla Inc. Framework Based on Bartlett and Ghoshal Model. (2024, January 30). GradesFixer. Retrieved July 18, 2024, from
“Assessment of Tesla Inc. Framework Based on Bartlett and Ghoshal Model.” GradesFixer, 30 Jan. 2024,
Assessment of Tesla Inc. Framework Based on Bartlett and Ghoshal Model. [online]. Available at: <> [Accessed 18 Jul. 2024].
Assessment of Tesla Inc. Framework Based on Bartlett and Ghoshal Model [Internet]. GradesFixer. 2024 Jan 30 [cited 2024 Jul 18]. Available from:
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