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Benefits of Using Modern Technologies in Businesses

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Table of contents

  1. Amazon
  2. Computer-aided Precision Systems and Robots
    Netscape Secure Commerce Server Protocol
    Future Technologies (IoT and Marketing Automation)
  3. Conclusion

The advancement in technology has had a significant impact on organizations. Entrepreneurs establish businesses with an aim of making profits. Due to the challenges posed by the stiff competition that often exists in most markets, companies are increasingly seeking to transform their operating models. Consequently, it has become important for them to incorporate the use of technology to spur growth. The objective is often to diversify and increase their market base. Virtual online banking has been on the rise in the last few years in many parts of the globe. Financial institutions are increasingly using technology to provide their clients with the better customer experience and enhance efficiency in the delivery of critical services.


Amazon is a leading American company founded by Jeff Bezos in 1995. As part of his vision, the CEO was keen to ensure that the name of the company reflected its ideals. Therefore, he named the firm after one of the world’s biggest rivers, Amazon. Due to the strategies that the management had instituted, the corporation soon established itself as one of the leading bookstores globally. However, the advancement in technology would have a significant impact on the entity’s strategic plans. Therefore, it became increasingly imperative for the management to expand the company’s market base. By 2000, the business had made major strides in diversifying its operations through relevant technologies. The enterprise expanded its operations by adopting online platforms to provide high-quality goods and services. The organization has continued to evolve over the years to meet the needs and preferences of its customer base. Consequently, it has recently invested in successful projects, such as Amazon Prime Instant Video, Amazon Fire Phone, and Amazon Cloud Drive.

Computer-aided Precision Systems and Robots

Amazon endeavors to be the most customer-centric company in the world. Consequently, it strives to ensure that customers can find anything on its e-commerce platforms. Due to the size of the firm, the management always implements appropriate technologies to ensure the provision of high-quality services. Computer-aided precision facilitates the identification, sorting, and packaging of Goods. Once a new product arrives at the company’s premises, a computer vision system identifies it. The system then feeds the collected information (weight and dimensions) into a central tracking system, which ensures easier access. The company has also employed the use of robots, which manage the storage area and arrange the shelves. Customers are required to place their orders through the relevant channels. Once an order has been placed, the shipping is automatically given the optimal size and the necessary packing tape. Prior to loading the shipment in the trucks, a system weighs the cargo to ensure that the correct products are inside. It is important to ensure that the shipment arrives as requested by the customers. Robust Data Warehouse Amazon has successfully created a hybrid virtual organization through the advancement of technology, which has significantly affected the company. The firm has currently established itself as the leading online giant. It receives more than a million queries from customers across the globe. The organization’s technology architecture handles numerous back-end operations daily. Additionally, millions of third-party sellers request goods from the company. Consequently, the management has been keen to ensure that the available technologies can comfortably address its needs. Therefore, it has been important for Amazon to improve its data-handling capabilities. The corporation has established a robust data warehouse that is used to support its activities.

Netscape Secure Commerce Server Protocol

The firm also recognizes the security risks posed by hackers. Therefore, it has also moved to address the concerns that are likely to arise due to the use of credit cards. The company allows its customers to encrypt any information that they want. The move is aimed at ensuring that the client’s private details are protected from unauthorized access. Amazon uses the Netscape Secure Commerce Server protocol to protect the information of its clienteles. Furthermore, it stores all credit card numbers in a different database that does not have any internet access. Therefore, this makes it hard for possible hackers to access the firm’s infrastructure.

Future Technologies (IoT and Marketing Automation)

The Internet of Things (IoT) and Marketing Automation are some of the future technological advancements that my help the virtual aspect of Amazon. IoT refers to devices that are interconnected through the internet. Marketers can use this technology to advertise their products to customers who are using a similar product directly within their homes. Marketing Automation allows promoters to schedule social media posts through a program capable of developing human-like content. However, this technology has its setback in that it can lead to loss of creativity within salespersons.


The use of appropriate technologies has allowed businesses to improve their profit margins. Moreover, the use of these technologies has significantly improved the provision of quality services. It is partly due to these reasons that Amazon has continued to post impressive financial performance. In the last few decades, the company has diversified its operations through technology. It is also important to note that the corporation has also established its offices in many parts of the globe. The aim is to ensure that the organization is able to meet the needs and preferences of its customers. Businesses will continue to adopt the use of appropriate technologies to protect their commercial interests.

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