Beware of Seo Companies Offering Specific Ranking Guarantees

When you’re running an online business you should always be looking for ways to improve and keep one step ahead of the competition. As a digital marketer, I know SEO, I know what’s effective and I know what businesses are looking for. A lot of SEO companies make incredibly daring promises and clients will often ask me, if those companies are actually able to provide what they say they can.

To put it simply, nothing! That’s not to say you can’t guarantee an increase in quality and more visitors and site interaction.

But it is impossible to guarantee specific ranking positions on search engines or accurately predict traffic increases. No company can do it because that isn’t the way that SEO works. Link building is a slow process – you can’t rush it (legitimately, at least!). The SEO companies that do make these guarantees often use black hat and outlawed SEO tactics to improve your ranking that will end with your website’s reputation in the toilet. Common tricks of ‘guaranteed SEO’ Irrelevant metrics are often used when a company guarantees that they will ‘get you to the top of Google’. Some SEO companies will send reports on strange, low competition keywords to make it look like their methods are working.

One black hat SEO technique, link buying, is used to artificially boost website ranking to the top. This process is against the Terms of Service of Google and it is most likely that these kind of black hat practices can lead your website banned from being indexed.

SEO company usually also offer content rewrite and optimization services. Good SEO companies will improve the quality of your copy and add keywords where appropriate to improve your ranking – but not every SEO company is good. Companies that guarantee results will often use keyword stuffing and hidden text to increase the number of keywords on your web page. These techniques do not work; it has been a long time since keyword repetition meant a better ranking and these companies put your website at risk of being removed from search indexes. What makes for good SEO?

Good SEO does take time, but a site that has had a lot of work put into it will achieve much more for a lot longer. Keyword stuffing and link buying doesn’t work – having quality content and an active web presence is the best way to improve your ranking and generate more traffic.

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