Celcom: The Most Accomplished Mobile Telecommunication Company in Malaysia

Celcom is Malaysia’s leading and the most accomplished mobile telecommunication company that has the largest coverage in the nation. Commit to 10.6 million subscribers, it mainly provides prepaid and postpaid services for their users. Celcom also expanding the company in content and Value Added Services (VAS), enterprise solutions, bulk wholesale services, digital services and machine-to-machine (M2M) solutions. (Berhad, Sustainability & National Contribution Report, 2016)

With 95% of the population for the 2G network, 90% for the 3G network, and 90% for 4G/LTE network, it shows that Celcom has the largest network in Malaysia. In order to maintain their position as the country’s leading mobile telecommunication company, Celcom continues to contribute to network coverage, capacity, and performance.

One of its contributions to the country is talent development where Celcom granted 3,687 direct jobs in 2016. There are about 44% of employees are women and during the year, Celcom bounded six graduate management trainees as one of its goals to honour young people who have skills to develop in the economy. Other than that, Celcom also indirectly employed 34,900 jobs through its suppliers, and 7, 622 jobs through its capital investments.

Their effort to develop talent in Malaysia is established through Axiata Young Talent Programme (AYTP), which it provides training to youths at different stages of development. Celcom also partners with education authorities such as the MoHE to conduct training classes on selected topics. In 2016, Celcom collaborated with MoHE to develop greater entrepreneurship in university students by providing workshops as well as by providing distribution access through its e-commerce platform 11Street. (Berhad, Sustainability & National Contribution Report, 2016)

Celcom is also one of the participants of the Government’s SL1M programme, which it is built to provide fresh graduates with practical working experience. The selected trainees will be given exposure in various aspects of the business. Those who stood out during the programme may be offered full-time employment once it is ended.

Other than that, Celcom also assists local industry progress in Local Partner Development Programme (LPDP) and its Vendor Development Programme (VDP). The LPDP focuses on evolving Bumiputera vendors and VDP takes part in helping Malaysian vendors. Through this programmes, it helps vendors to compete with each other by giving guidance and opportunities in the industry. Celcom also manages advance programmes for its business through Business Development Programme.

Celcom also broadens its connectivity to less developed areas as they want to improve the quality of the network to make it easier for people to access and also pocket-friendly to buy and this includes rural areas.