Review of The Most Important Functions of Demographics

Demography is the branch of social sciences concerned with the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics (through births, deaths, and migration) and their relationship with the natural environment and with social and economic change. Demographic information includes geographic area, age, income, race, gender, political beliefs, and education level. It also includes shopping habits, marital status, number of children and other information about consumer characteristics. At the same time, demographics are the statistical component of marketing used to identify population segments by specific characteristics. And, demographics is extremely important for marketers because it is applied as a great tool to research and develop of marketing plan.

First of all, demographics help us create a marketing story, and it can help marketers avoid costly mistakes in their marketing plan. As you know, since businesses cannot target their marketing to each individual consumer, demographics are the most effective method for targeting marketing to groups of people with similar characteristics. Moreover, demographics are studied of the traits of different groups for the purpose of appealing marketing messages. Whether small or large, businesses need a targeted approach to consumers. Demographics affects all the choices a business owner makes in developing a marketing plan. A thorough understanding of customer demographics is essential to successful marketing efforts, because no product will appeal to everyone of its reputation.

And, the better you know your customers, the more likely you can give them exactly what they want. Marketing campaigns that appeal to specific demographics start by identifying a target market. Your product may be specifically designed with a particular demographic in mind, or you may learn from trial and error that it holds special appeal for a clearly defined age or ethnic group. In addition, if marketers have a clear idea of the type of person most likely to use their products and services, then they can tailor their marketing message, as well as their marketing medium, to appeal to precisely that type of customer.

Almost all businesses owner need demographics to identify the ideal consumer for his product or services and develop marketing strategies such as product packaging, advertisements, business location and pricing. Identifying the needs and preferences of each prospective customer can seem like an insurmountable challenge, but by using demographics to identify a broader target market is the next best thing to knocking on every door and asking how exactly each individual chooses to make their purchases, and what might entice them to select product. When businesses have identified their target market, they can adjust their marketing efforts to successfully and economically cater to their ideal consumer. With a good marketing strategy and a decent understanding of demographics and how marketers can be used to properly identify their target audience, they can streamline their application of marketing campaigns and materials and achieve better results with a more targeted effort.

Overall, we can see that the most important function of demographics in marketing is obviously to increase sales. It is a significant role for marketers.